Blogging can be considered one of the most powerful content marketing tools for your business. Its purpose is to share insightful and valuable content that can be shared to build your brand. In return, it leads to new sales, builds trust, promotes brand advocates and ultimately builds income for your business.
From a digital perspective, it can be quite difficult to constantly update your content directly on your website. By having a blog, it can help to overcome those obstacles relatively quickly. By updating your blog at least once a week there can be many advantages to help build your business.
What’s important, however, is that you blog correctly in order to make the most of what regular blogging can offer. The content you create will be essential in getting them vital shares and awareness of your brand. Here are some important tips to consider to allow your blog increase business growth.
1. Ensure you produce the right type of content
When you blog, you’re producing content that is closely associated with the products and services that you sell. The content still needs to be informative and educational for your audience as this showcases your expertise on what you sell and enables them to trust you more.
Blogs tend to thrive off ‘evergreen’ content as this is content that can be relevant all year round. It’s also ideal to produce ‘live content’ which is content based on the here and now. Examples can be information about a concert or a worldwide event that’s relevant at that period of time.
2. Think about common questions that your audience tend to ask
The best way to engage your audience is to provide them with information that they’re actively seeking. It can be the perfect starting point to find inspiration about what to write about. By utilising this information, it means your audience will be actively seeking the information that you’ve already published, increasing your engagement rates and website traffic.
As well as creating content about these topics, you can also extend your content to include information about your business that you want your audience to know. This can help them to understand your business in more detail or even provide them with industry news.
3. Consider writing about industry news
Speaking of industry news, it’s another great source of information to find inspiration for your blogs. Discussing topics related to your industry shows to your audience that you have a great interest in trending topics and aim to keep up to date with what’s happening in your industry.
It can be even better if you can be one of the first influencers to comment on what’s happening in your industry at the time. This can develop you into an industry leader because your thoughts and opinions are considered important and you’re providing educated comments on the topic in hand. Setting up Google alerts for your related keywords can help you to keep on top of industry news you’re related to.
4. Focus on wider themes than just your own business
Keeping your themes narrow can provide you with limitations about how much you can update your blog. Focusing just on your business can sometimes have you repeating yourself when you don’t expect it. Of course, boasting about your business and its success is great, but audiences also like to keep educated on what’s happening outside of your business.
A good way to find out about wider topics related to your business is through keyword research. This is a strategy most commonly used for search engine optimisation (SEO). Conducting keyword research around core keywords related to your business and provide you with additional topics that you can discuss in your blog.
For example, if you’re a business that provides camping equipment, you can branch out with the topics that you discuss related to camping equipment. It may be informative to educate your audience about ‘the best destinations for a camping trip’ or ‘what are the best foods to make when you go camping’. They’re not directly related to your business, but they’re topics that are related to your services.
5. Be realistic about how much visibility your posts will get
The frustrating aspect about business is that you’re likely to have many other competitors that are doing the exact same thing as you. There’ll be oceans of content out there similar to what you’re already discussing. This is why you need to be realistic about how much exposure your posts will get.
Of course, if you’re already a very well established business then your posts are likely to get some views and shares. But if you’re still in the business growth stage, it might take time before you’re seen as a business leader in your industry. It may take a couple of years before you begin to see the benefits of the content you’re creating.
There is always the alternative of getting on-board a PR or branding agency that can elevate your business growth. It just depends on whether you want to put in the expenditure. What’s great about blogging though is that you can do it whenever you feel like it.
6. Blogging can be the key to your increased digital presence
In competitive times businesses are striving for success as quickly as possible. This can sometimes be their downfall as they’re looking for success too quickly. Blogging can provide many benefits when done correctly. It can develop your business growth and provide well needed exposure. Following these steps when you think about creating blogging content can provide that.
Jamie Costello is a freelance marketing writer based in the United Kingdom, Manchester. Writing regularly on topics to do with digital marketing in particular, he uses his knowledge from past education and employment to help conduct his articles.