Customers are the lifeblood of every business. SEO can be exceptionally difficult because you are battling against an algorithm and many other players on the SERPs. It is essential that you know what to do to acquire and keep SEO clients. Here are 10 things that every SEO client wants. Knowing these things will help you get and keep your clients. This, in turn, will help you grow your business.
1. What Makes Your Service Unique?
The SEO business is a harsh world. There are many options for clients to choose from, and it is important for you to differentiate yourself. The first thing every client wants to know is how your service is different. Many times businesses try multiple providers without any success. By the time they have come to you, they are wary of promises and what is attainable by SEO professionals. Therefore, it is important for you to explain and demonstrate why your service is uniquely able to solve their problems.
2. Take Time Understanding Their Business
Clients want to feel like they are special. You will lose them if they don’t feel like they have your attention and you care about helping their business grow. Generally, a lot of companies pay no attention to the client and this leaves them with a bad taste in their mouths. Taking the time to truly understand their business will go a long way in helping to make and keep them happy.
3. Put It All On the Table
Clients generally hate surprises. It is essential for you to explain to the client what they will be getting with your service. You have to be realistic but also positive to sell them on what you are capable of achieving. It is a lot better to over-deliver and under-promise than it is to do the opposite. Giving them an accurate timetable, cost analysis, and expected search rankings will help with retaining their business. It is also important to never give false hope just for the sake of getting the client.
4. Show Them You’re the Expert
Never forget that they came to you for your expertise. They came because they think you know more than they do. This means that you have to show them you are the expert. It is important that you take control of the project and make decisions. If the client knew how to do SEO properly, they would not be hiring you. You don’t need to always be asking the client for permission to do something when you are the one with the expertise. They want someone who will keep them updated while at the same time making executive decisions to help them reach their project goals.
5. You Must Be Easy to Reach
The only thing worse than a provider who does a bad job is a provider who is silent. It is important that you keep in contact with your SEO client so they know what is happening. SEO can be a bit like magic and the client only sees the rankings for the site and the increase in traffic. This means they have no way of knowing if you are actually doing anything and sometimes it can be good to simply reassure them that everything is being taken care of.
6. Show Them Proof
It is important that clients can trust you as an expert. The easiest way to do this is to show them examples of the work you’ve done before. This could be successful case studies where you helped increase traffic for another client. The more ways you demonstrate your expertise to the client, the more likely they are to trust you when you give certain advice. They will also be more willing to patiently wait which is important in SEO rankings.
7. Allow Them to Have Some Input
While the client may not be an expert, you are still working on their business. It is important that you take their words into consideration when it comes to what direction to go in. Some clients will want certain keywords prioritized over others or traffic from a certain source. It is important that you make the client feel like you are listening and their input is valuable to you.
8. Give Them the Truth
No one likes to be lied to. In SEO it can be easy to tell lies to a client because the work is so abstract. You won’t see results for many months and a lot of people could string the clients along taking their money while providing nothing. To keep a client long term, it is essential to be upfront and honest with what you are doing and what results they will see. You should give them ways of measuring the success of what you are doing like traffic stats and allowing them to track their rankings in a rank tracker. This will allow them to see whether you are succeeding or not.
9. They Want Results
At the end of the day, clients just want results. They want you to help them grow their business through more traffic and more sales. Sometimes that could be prioritizing certain keywords over others and this is where your expertise comes in. It can be difficult convincing a client that one keyword is better than the other, but sometimes you have to explain what you are doing persuade them to trust your knowledge and experience.
10. The Whole Experience Has to Be Great
A good overall experience is as important as the results the client gets. A client would rather have moderate results with an SEO provider they can work with, than great results with someone they find utterly awful to work with. It is important that you maintain professionalism at all times and do your best to provide a great experience for the client. This will keep them happy and they will want to work with you in the future. Sometimes this even makes up for a client not having the results they wanted.
Knowing what your clients want will take you a long way in being successful in the SEO business. With these 10 tips, you will be able to attract and keep more clients than ever before. You will also understand the mind of a client and what keeps them up at night. Following the advice you’ve read is what you need to get to the next level.
Steve is a Client Relationship Manager at Formal Site. He communicates daily with his clients and sometimes does SEO work himself. Steve was a WordPress and SEO freelancer for 10 years right after college. In his free time, Steve likes to write articles, read a book, or enjoy time with his family and dog.