User experience (UX) encompasses all the aspects of the end-user interaction with your website, its products, or services. So, in general, UX refers to the relationship between products and their users. It is important to create a positive experience for your website visitors and all this can happen by maintaining a well UX and doing a great job of anticipating the website visitor’s feeling and motivation.
For any website user, the experience is the most important aspect and UX isn’t guesswork it requires enough user testing and accumulates enough data to uncover actionable results. With search engine optimization you can process the funneling traffic to your website from organic results within search engines.
Earlier when a site could rank purely based on the keywords and backlinks but now various user engagement variables such as time rate, bounce rate number of pages visited by the viewer have all become the critical ranking factors of the site. Hence, site usability and its UX design have become the integral components of SEO.
Here we are going to explore how you can apply UX principles to your Google Search results. A site not only requires fundamental on-page SEO, but UX design consideration can go a long way to support engagement with the viewer and therefore the website ranking.
Below are the highlighted five practices that how you can effectively leverage UX design variables to support your site’s SEO performance.
1. Show Instant Value:
Be informative and deliver an excellent experience to your website’s visitors by showing immediate response. Try to provide the end-user with the information they needed as quickly as possible. No website’s visitor wants to scroll forever to find what they need. You need to understand the value of the page and need to show its importance immediately.
The same goes for when you create an image for your search engine listing. While creating it you need to think carefully about the heading and the Meta description. The visitor of any website tends to click the title if it’s compelling.
The web page’s title is always going to grab your audience’s attention so before you do anything else to improve your SEO strategy, you need to make the title of the page attractive. The title is going to deliver instant value, it will tell the audience what they’re exactly going to get when they click onto the page.
Make sure your page title is informative, optimized for mobile users as well because the audience might not see your full title on some screens, it should be easy to read and understand by the end-user also, keep them short.
2. Make Impressive Meta Description for the Page:
Meta description describes the page content to the search engines and website visitors. It is one of the most important things on which you need to focus on. Meta Description can influence the visitor of the website as to whether they want to click on your content from a search result or not.
To deliver the best UX experience, you need to ensure that the audience can find all the answers to their questions as quickly as possible. Providing the right information on each page with the correct navigational structure of the website will make the best user experience.
Similarly, Meta descriptions deliver the same informative experience and they can provide a lot of value and help you to get the right first impression in SERPs.
You can make the most of your Meta description by providing useful informative within the 160 to 165 character limit of space. You can also include the CTA (call to action) like “click here” or “read about the” that help to guide the visitor through the pages and can help to gain the clicks on the SERPs.
Adding keywords to the Meta description is often helpful too, it boosts the chance of getting a higher ranking as well.
3. Make Search-Friendly URLs:
A well-crafted URL provides both the search engine and the viewer the best user experience. It makes visitors understand what the destination page is all about. Like Meta tags, URLs can contain keywords and phrases which help your website get picked up by search engines for relevant terms.
Having an optimized URL structure that highlights the nature of the page will put your website visitor’s mind at ease. Keep the URLs as simple as possible, it should be relevant, compelling to getting both your users and search engines to understand them.
By seen only the URL, a visitor should have an idea of what to expect on the page. To make your listing seem more authoritative use search-engine friendly permalink structures. This will increase the chance of getting a click on a page.
Be consistent throughout the site with URL structure once you have decided on a link structure. The links of the page should match the rest of the URLs of the website. It will help to decrease the bounce rate of your website and send the right information to the visitor that they are on the right page.
4. Using Rich Snippets:
By adding rich snippets to your website’s pages, you can pull your audience’s attention to a specific space. Rich snippets are an excellent way of telling your website visitors where to look and you are telling them to click on your site, not a competitor’s site.
These snippets help your SEO by getting more viewers to click on your website and by getting more visitors search engines can start to see your website’s importance to users and help to improve its ranking.
Adding rich snippets will make your website stand out from other snippets in the search results. These look much nicer and the user will get more relevant information at a time. This will help to increase the visibility of the website and also increase the click-through rate. Hence, you will get more traffic from search results.
5. Improve UX by Adding Authority with Google My Business:
Google My Business can increase the chance of showing up on your website and also help to uplift the organic ranking. It is known to be the most important online listing for any local business. Google my business is crucial for not only getting new customers but help to repeat the customers to do business with you again.
Optimizing Google My Business not only helps your business website rank better in search results but also helps visitors of your business website to contact you. It also allows business owners to manage how the information of your website appears in the search results.
In case you are having a local business, optimizing your Google My Business listing is critically important. It is beneficial to businesses of all sizes, it gives you a competitive advantage to manage your online presence and attract customers to your business on Google search and maps.
As we know, Google search algorithms are always changing its important to be aware of relevant evolutions as you begin to embed UX elements into your search engine listings. You will get an idea about what your audience wants by running split tests on different pages and you need to continue to expand your knowledge if you want to avoid falling behind the competition. The above five UX principles that you can apply effects to your SEO will help to boost your chance of a good ranking on search engine result pages.
Bhavesh Goswami is the founder of Cubic Digital. Be it digital marketing, web designing, or development he has honed all the areas in the last 15 years. He is known as a technical geek by his client for helping them promote their business effectively and a fitness freak by his loved ones.