What is SEO?
Search engine optimization is a process by which the visibility of your website or page has been increased by increasing the quality and quantity of your website traffic.
Quality traffic means attracting the visitors authentically and to have really on your site what google tell them. It’s not like google shows you are a food panda services site and in real you are caring site for real pandas. So in this case you will get the traffic but that wasn’t consider as quality traffic.
Quantity traffic is when you are getting actual audience who actually want what you are offering.
So, it is better to keep in consideration your actual audience according to your business while doing SEO.
What is PPC?
Pay per click is a kind of online advertising in which every time when a user clicks on ads in return to that click the advertiser arise costs. PPC used almost all types of camping goals such as they wanted to increase sale from their camping, they generate number of leads with it, and the most importantly they promote brand awareness with these kind of camping.
What is different between SEO and PPC
The main difference we can consider in between both of them is that the traffic that is coming from SEO (search engine optimization) is organic and is free of cost, while the traffic that is generated from PPC (pay per click) is not free of cost as you have to pay cost for every click.
How of SEO and PPC are helpful in their ways?
SEO is helpful
- It will guide you the right length of content for your chosen topic.
- It will optimize your targeted keywords according to your selected content.
- Content will be grammatically correct and free of spelling errors.
- Tools will help you to write according to the understanding of your audience.
- Content will contain relevant images.
PPC is helpful
- It contributes to business goals.
- PPC is measurable and trackable.
- You can do quick entry through PPC.
- It works well with other marketing channels as well.
- It can provide you with relevant keywords.
- You can easily test different ads.
What are the benefits of SEO over PPC?
Either it is a small business or large one businesses always wanted to find ways to cut cost from where ever they can do it, and to increase revenue value from where so ever is possible.
So you just have to remember C’s
- Cost
- Consistency
- Competition
1. Cost advantage of SEO over PPC
The most important and biggest advantage of SEO over PPC is cost effectiveness. In SEO it is obvious that you are not paying for every click that is coming in your website’s link. Even if the cost of an SEO camping is greater than that what you are paying for Google Ads today, but the spending that you have made for SEO is still valuable and beneficiary as it is a long term investment.
2. Consistency advantage of SEO over PPC
Choosing PPC over SEO attractive for getting more traffic on immediate basis, and to get more traffic you have to spend more. But the fact of getting consistence traffic from SEO was missing. Once your website is appearing at the top because of single consistence keyword, you will start getting same amount of traffic that you were getting through PPC.
3. Competitive advantage of SEO over PPC
As we all know each and every business has competitors, and every time you improve the research ranking of your site you are pushing your competitor down. You have to keep it in mind that you can’t get benefits from paid ads, your audience is able to recognize paid ads. So, it is better you should go SEO-wise, from SEO you can get more awareness, traffic, sales and revenue you can take from your competitors.
Let’s look at the advantages and disadvantages of SEO and PPC
SEO
1. Staying power of traffic
Organic traffic has more power to stay, as you rank highly in Google you will start getting compatible traffic and that is going to stay on your website for long time.
And many marketers consider SEO as one of the best channels for long-term upgradeable results.
2. Cheaper in sense of long-term
SEO is cheaper than PPC if we look in a sense of long term, if a business is getting traffic through a keyword than it will be cheaper in long run than the amount that business need to pay for paid ads.
Everything has some cons as well:
3. SEO is slow
According to research it is visible that it takes a lot of time to rank high in google and get traffic from specific keyword, for this you have to wait for a long term. And if you have short time to make impact on your audience, then SEO is not a good choice for you.
PPC
1. PPC is fast
As we have already discussed that for SEO we need to wait for a very-long term to get results, at the other hand PPC is much quicker approach. You can approach to any ad platform and start a camping just now.
2. Powdered targeting
PPC allows you powdered targeting, with PPC you can play around with different types of data, demographics and geography etc.
Some cons are:
1. Lose effectiveness
PPC can lose effectiveness as PPC is easy to scale, so this scale effect can work against it. It is said in the studies that the longer a business’s camping run the less effective it becomes.
2. Money to made money
By using PPC mean you need money first than you will get money, it is like invest money wait and determine how to optimize your camping and then get the results.
Which one is better?
Neither is fully good nor fully bad, but as we have always approach things that will give you benefits in long run, so keeping this in mind SEO has a little more advantage over PPC.
Author Bio:
Dave Jones is a web content writer, and guest blogger, who offers content writing services to online business owners including SEO and Digital Marketing, Website designing and development, logo design and corporate branding. If you need a reliable guest blogging or content writing service, contact Dave at [email protected]
