6 Free Link Building Tools That You Should Use

Last updated on September 20th, 2023 at 01:56 pm

Google changes its ranking algorithms now and then to improve the relevancy of search results. The only thing that has remained constant over the years and still has a strong impact on the ranking is link-building. Whenever you go for an SEO consultancy, the company will surely let you know that their working policy is focused on building strong backlinks both internal and external, which will result in higher Google ranking. Getting backlinks from a trustworthy site is important. The best part is that many tools can help you come up with a strong link-building strategy. Here are the top six link-building tools that will help you apply:

1. Majestic SEO

Majestic SEO is used for monitoring backlinks; It has an extensive database that offers ‘link intelligence’ by crawling and mapping the web. The tool has a fresh and historic index. The fresh index has all the links that it has found in the past 120 days, and it includes any link that you might have lost. Whereas the historic index is the database that has data saved for the past five years, this lets you measure the SEO performance of your website over this period. Registering for a free version gives you access to many helpful features. 

2. MozBar

MozBar is one of the best SEO tools which is easy to use. After installing, you can enter a keyword and see how competitive it is. Moreover, getting to know the domain authority, i.e. the strength of a website and its ability to rank in the search engine’s search results. The free version of MozBar offers you features for both metrics. 

3. Hunter

Once you are done finding the relevant website that you need backlinks from, the next crucial step is to reach out to the webmasters and publish your content. Finding a valid email address can be a time-consuming process if done manually. Hunter.io will let you conduct outreach more efficiently. You need to type the email address, and hunter.io will give you the contact info of the webmaster within a few seconds. 

4. Ahrefs

Ahref is a powerful SEO tool for keyword research, backlink building, and rank tracking and mainly works as a broken link checker. You can quickly look for inbound and outbound broken links of your website and fix them, so your users won’t have any inconvenience while using your website. You will have to add the URL to the tool, and it will give you a list of all the broken links. 

5. Ubersuggest

This one is used as a free backlink checker. It provides several keyword suggestions and SEO metrics like CPC ranking, ranking difficulty, and search volume. Before you build links, you should conduct a link analysis of the sites ranked on Google’s first page. Ubersuggest lets you find the websites that your competing websites are getting a backlink from. Write the keyword you want to be ranked for and note the appearing websites on the first page. 

6. Google Alerts

Google Alerts is a notification system that keeps you updated about the industry news. Google Alert lets you know about the brand mentions, i.e. when any website mentions your brand. You can click on the notification and directly reach the website that has mentioned your brand or the product. This makes link-building opportunities a lot easier. 


Link building is a gradual process, and all of these tools will facilitate each step of it.

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