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Link Building Strategies for Page Optimization

In today’s modern era, having a well-designed website is not enough to captivate audiences. With spiking competition in the digital markets, you have to work on your site’s visibility. Otherwise, how will consumers find your website amongst thousands of webpages on the internet? Here, search engine optimization (SEO) comes into play. You can optimize your website as per Google’s ever-changing algorithms and ranking factors to secure your position on the top results.

Although there are countless ranking factors, link building remains Google’s favorite. It is the process of adding your website’s link to other webpages to attract more visitors. When search engines notice other websites citing your webpage, they will view your site as an authority, increasing your rankings. In addition to the number of backlinks, Google also evaluates the link quality. In case any of the links are coming from spammy sites, it can adversely impact your rankings.

In worst cases, it might lead to penalties as well. Therefore, find ways to earn high-quality and credible links for your website. You can add links to your blog posts, videos, or infographics. If you have lost backlinks, implement strategies to reclaim them. In case you still need help, have a look below. Here we are listing five link-building techniques for page optimization.

1. Add Internal Links to Webpage

Usually, when we talk about link building, marketers only think about backlinks. Indeed, external linking is crucial to increase website visibility, but internal linking is equally essential. Internal links point to pages on the same domain, meaning; it will direct visitors from one page to another within your website. As a result, users can readily navigate your site and find the products they are looking for, improving user experience. Likewise, these links also help Google index all the pages on your site.

Therefore, create an excellent internal link strategy to optimize on-page content smartly. Here we are listing tips to help you out.

  • Determine your website’s structure and outline the most important webpages. Perhaps, it could be the ‘about us’ section where you have listed the company’s contact information.
  • Highlight your site’s cornerstone content and the information you want people to find when looking for your products.
  • Add contextual links to your website. If you have written multiple topics about a particular topic, link them to each other. It will show Google and users how the content is related while developing a better contextual understanding.

2. Utilize Guest Blogging Smartly

The benefits guest blogging brings to the table are second to none. It is one of the oldest link-building tactics that still offer incredible results. Any idea how it does it work? You write an article about your niche and publish it on another website. Once the site owner agrees to post, you can link your website to the article. That’s how you add a backlink. However, finding credible publishing prospects is not effortless. You would come across spammy websites, paid link-building tactics, and bloggers using black-hat SEO practices.

Therefore, you have to be super vigilant when finding guest blogging opportunities. You can use ‘Google search operators’ to find ‘write for us’ pages. Before pitching your content, study the blog’s audience to target the relevant audience. Similarly, analyze their popular blog posts to discern which content gets the maximum number of shares. You can also check the website’s responsiveness and speed to ensure users have a smooth experience. And lastly, assess the page’s authority to get authoritative links on your site.

3. Create Infographics

According to Quick Sprout, infographics get 37.5% more backlinks than a regular blog post. Therefore, infographics should be an integral part of your link-building strategy. Firstly, hire a graphic designer and create engaging infographics that align with your business niche. You can even repurpose your eBooks into infographics for higher traffic. After this, start publishing them on your website and social media forums to captivate readers.

Informative and engaging infographics will continually generate organic traffic to your blog while helping you earn quality links. For instance, if your infographic is about Instagram marketing’s benefits, any other blogger writing about this topic can insert your infographic. Due to the copyrights, they will have to link the infographic to your site, helping you earn more backlinks.

4. Fix the Broken Links

Upon analyzing your link profile, you might come across broken links. Instead of redirecting the visitor towards your site, they drive traffic away. Hence, you have to identify these links at your earliest and fix them to improve organic reach. You can use Google Webmaster Tools to find broken links on your site. Otherwise, install a custom filter of Google Analytics to recognize the 404 error pages. Once you have the domain of broken links, start fixing them up.

If there is an error in the link’s URL, request the blogger to change the backlink. Similarly, if the blogger has changed the URL or moved the page, publish your blog on another website. Moreover, you can look for broken links on competitors’ websites. It will show the number of referring domains pointing to each broken page, unfolding new link-building opportunities. You can also find a niche-relevant expired domain with backlinks and update the website later. It might be a bit time-consuming, but it can help you earn plenty of backlinks.

5. Reclaim Lost Links

Do you keep track of backlinks coming to your site? Sometimes, brands start losing backlinks; either because someone removed the link or the linking page ceased to exist. You can always earn new links but don’t mind reclaiming the links. After all, it is much easier than building links from scratch. If the link got removed from the page, look into why it happened. You can download the lost backlink report through SEMrush backlinking tools and find connections with the ‘link removed’ tag.

Usually, links get removed because the blogger has rewritten the content. If this is the case, you can check if space your site’s link in the new content. Besides, if the link got lost because the author chose to delete the page, you can reach out to the site owner. They would try to reinstate the page if the page got deleted by mistake, letting you reclaim the lost link.

Final Thoughts

Your website’s link profile is the most crucial factor in determining your search engine rankings in today’s competitive landscape. The links also provide a pathway for Google spiders to crawl to your website, resulting in better indexing. Therefore, you have to be smart and strategic about link building. Use internal links to improve audiences’ on-site experience and find ways to earn credible backlinks for your website.

Kelsey Perez

A present marketer, editor, and implementer. She aims to utilize her knowledge acquired while working on a professional desk to craft engaging content for users, marketing thought leaders and companies that have their hands full with clients and projects.

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