Twitter’s user count is expected to grow upwards of 329 million in 2022. Though Twitter is a microblogging and social networking site that enables users to exchange posts and interact with one another, one can also use it for marketing a brand at an event in the form of a Twitter wall.
So, if you are looking to integrate a Twitter wall, you are just at the right place for your upcoming event. We will help you create a Twitter wall in 5 easy steps. But before jumping straight into that, let’s understand what a Twitter wall is.
What is a Twitter wall?
A Twitter wall is a real-time captivating representation of user-generated content in the form of tweets aggregated using a hashtag or handle.
Twitter walls are growing more popular at events, exhibitions, conferences, and festivals because they are a terrific way to generate social hype about your event and encourage people to attend.
How to create a live Twitter wall for an event?
Creating a live Twitter wall has become effectively effortless through social media aggregator tools, and you don’ need to be a technical expert to perform the steps involved. Let’s take a glance at these steps.
Step 1: Register for a free social media aggregator tool account or connect to an existing one. To aggregate Twitter posts on your widget, go to the dashboard and pick the ‘Add Social Feeds’ option. Select Twitter from the other sources in the new display pop-up.
Step 2: Choose your desired connection type before adding Twitter feeds.
- Hashtag (#)
- Handle (@)
- Mention (@)
The social media aggregator tool will instantly fetch the feed by inputting the login credentials.
All of the curated feeds will appear on the editor page of your social media aggregator tool account after the connection is made.
You have complete control over how your Twitter wall and content are customized and controlled. Make your Twitter wall for events will be more appealing by using our ‘Design’ function.
Use the ‘Design’ function and the ‘Moderation Panel’ to filter undesired items from your feeds to make your widget more appealing. The next step is to create the embed code to allow Twitter posts to be shown in real-time on the website.
Step 3: In the lower-left corner of the Twitter wall editor page, click the ‘Publish’ button.
Step 4: Change the Twitter wall’s height and width to fit your needs, then copy the embed code after this.
Step 5: Now, paste the embed code into the backend of your event where you want the Twitter wall to appear.
Just like that, you can create a Twitter wall for your upcoming event.
Why use a Twitter wall for your event?
Brands & businesses are using a Twitter wall consistently in current times, but why is that so? Let’s find out.
Provides audience engagement
A tweet wall during an event is a fantastic approach to increase audience engagement through interaction. A live Twitter feed that shows attendees’ tweets if they include your event hashtag is a brilliant way to make people talk about your business and event.
Event attendees want their tweets to be publicized on the big screen at the event, where other guests and brand event organizers can see them, and perhaps the event will retweet it or promise a prize or giveaway in exchange. This invites visitors to join the online interaction and contribute to the social buzz by tweeting.
Represents your brand’s authenticity
Twitter walls let you show off your authentic style. Allow your customers’ tweets about their experiences with your entities to speak for themselves.
Twitter Walls can also help you spread the word about your brand or business. Displaying the ideals and beliefs that your company supports on a Twitter wall expands your access to customers who share those values. This also allows you to form your community, which will help you stand out in the crowded marketplace.
Takes your event to the next level
A live Twitter wall can significantly increase the visibility of your event. Your event’s hashtag can travel from your display wall to your visitors’ Twitter accounts in one evening. The sky’s the limit for your event’s Twitter visibility if you turn the conversation into something everyone can enjoy, not just your visitors.
If you have a notable guest, it can be worth recommending that they tweet about your event. This significant person’s seal of approval gives your event the desired hype and provides you access to its large Twitter following.
Your event’s popularity and engagement will go through the roof with the Twitter wall displayed in it. One can create a live Twitter wall in a matter of time using Taggbox, one of the best social media aggregator tools. Taggbox is integrated with several customization and moderation features that help you create an excellent Twitter wall.