Products to Sell Online

Ecommerce in 2022: Best Products to Sell Online in 2022 and How to Market Them

Last updated on November 25th, 2023 at 01:23 pm

You might have just launched your eCommerce store and are wondering which products are most likely to bring you success early on, or you may have been in the online retail industry for a while, but are considering shifting to more popular and sought-after items. No matter the circumstances, one thing is clear – trending products dictate consumer demand, and consumer demand directly affects eCommerce success. To that end, here are some of the best products you could sell in 2022, along with a few ideas on how to market them:

Sports products

While self-care has been on the rise for quite some time now, the emergence of the COVID-19 pandemic has forced many consumers to finally prioritize their health. As a result, the health and fitness industry is booming, and sports-related products are dominating the eCommerce space as well. Athletic and athleisure wear, running shoes, and sneakers, as well as sports and gym equipment, are among the most searched products at the moment. As long as the product design process is focused on uniqueness and aesthetic appeal, all sports products are bound to do quite well in this health-oriented climate.

Home Decor

Although it might come as a surprise, the pandemic has also influenced the real estate market. Property prices are rising slowly, but mortgage rates are lower than ever. This enabled several young consumers to finally purchase their own homes, which they want to decorate to suit their taste and style too. In turn, the need for home decor items is rising. Neutral and printed carpets, towels and bedding, wicker storage baskets, and other home accessories are among the most popular products at the moment. They’re doing particularly well on social media platforms such as TikTok and Instagram.

Hair & beauty

It’s no secret that the hair and beauty industry is particularly large and competitive, but there might still be some untapped areas you could access. For example, there is a high demand for hair styling tools and beauty accessories, but not as many options to choose from in the eCommerce space. Headscarves, hair wigs, nail extensions, and false eyelashes are some of the areas you can focus on to reach success quickly. Personalized pay-per-click ads based on previous searches could prove to be quite effective at marketing these products to the right audience.


Ever since their sudden popularity online, handheld massage devices have become one of the most sought-after products in the eCommerce industry. Eye massagers, gun massagers, and similar items are quite favored among consumers, likely due to the portability, practicality, and overall relaxation benefits they provide. Massage devices like these represent a great business opportunity at the moment, and they can easily be marketed as well. Social media advertising combined with influencer marketing, especially micro-and macro-influencers, can be the key to success.

Healthcare items

Along with massagers and sports equipment, the coronavirus pandemic has also increased the demand for more self-care and health-related products. These mostly revolve around the food industry, including items such as superfood powders, detox juices, protein bars and powders, alternative milk and spreads, and healthy snacks like dried fruit and vegetables. Selling these foods online could truly be a winning choice, but they do need to be marketed carefully. A health-oriented campaign paired with clean and simple branding can do wonders on websites, social media, mobile apps, and other digital spaces.

Eco-friendly products

Sustainability is still a fairly new trend, but it has great potential to rise dramatically in the upcoming years, especially as more consumers become aware of the importance of preserving the planet, and more governments around the world begin implementing green legislation. Any product that helps to support eco-friendly efforts will likely have great success. This could be something as simple as reusable water bottles and bamboo cutlery or even items like beeswax food wraps, organic cleaning products, and beauty products in compostable packaging. Regardless of their nature, sustainable products are best marketed in more green-oriented communities and online spaces.

Fashion & jewelry

When it comes to eCommerce, fashion, and jewelry have always had great success. However, that also means that this is an incredibly competitive space as well, and beating the competition could be particularly challenging in this segment. If you want to sell these products online, consider some of the most popular choices at the moment like shapewear, bra tops, minimalist jewelry, and second-hand jewelry pieces. A well-thought-out marketing campaign will also be of great help, particularly one that utilizes SEO and social media marketing, among other aspects.

Pet supplies

Surprisingly, the pet supplies market is actually among the most stable segments of the eCommerce industry. People love their pets and want to take great care of them, especially younger consumers who tend to shop online more often as well. Establishing yourself as a brand within this space could easily lead to long-term success. So, it might be a good idea to consider products and supplies such as pet food, carriers, bathing products, leashes, harnesses, or even clothing and accessories. As they sell so well, these items also market quite easily, from traditional advertising methods to online marketing campaigns.

In the eCommerce world, trending products don’t tend to change drastically from one year to another. However, some items will still do better than others and can increase your chances of reaching eCommerce success in 2022.

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