Running a small business is not as simple as the word “small” indicates, terminologically speaking. Small businesses experience a bunch of challenges, threats, and obstacles that take someone to have a sense of prudence to overcome. Moreover, small companies are known to have a tight budget, which makes owners prioritise their spending on aspects crucial for the business’s stability.
Having said so, it is out of the question that these businesses need to market themselves without having to set up a huge fund for marketing purposes. Here, the most famous platform around the world with almost 3 billion active users, Facebook, comes in handy.
Establishing a brand presence, building brand awareness, and marketing are some of the advantages Facebook offers for start-ups and small businesses. For this reason, the following are the top tips for small businesses on how to use Facebook.
Start your marketing journey on Facebook by setting up a page for your business. Setting up a business page is the initial step to consider when businesses plan to launch their presence on the platform. Let’s discover the features of a business page on Facebook together.
Fill out business information
Once setting up a business page with choosing a profile and cover photos that convey the business identity is done, it is important to complete the About section providing details about the business. These details include filling out contact information like a business website and phone number beside any other means of communication.
Also, remember to add location information, the city, and the exact address. Don’t forget to put in the working days and hours, so customers will easily discover your business. It is also possible to elaborate on the business’ values, goals, and culture.
Create bonds with customers through engaging content
The value of a business page arises from being a way to reach out to customers and nurture a ceaseless relationship with them. Customers will indulge in non-stop communication by posting consistently engaging content.
You can use varying content formats to keep the audience engaged, like photos, videos, and gifs, or find post ideas from user-generated content or competitors’. Use a Content Calendar to plan out content, learn about international events, and organize posting periods.
Publish on Page’s story
What makes stories useful for a business page is appearing at the top of users’ feeds to ensure they see what the business is up to. Stories also have some interesting features; you can edit Facebook story to make them visually appealing by adding stickers, colourful backgrounds, gifs, and text.
An action button is a button that appears at the top of the page; one can add it to their page to encourage customers to take action. It could be anything the business owner wants their audience to do when they open their page, and it helps guide customers on what they should do.
Create a private group along with a business page
Facebook groups are said to generate more leads, earn more engagement, and build stronger relationships. It has been noted that users are expected to interact with a Facebook group more than a business page, as groups establish a sense of reliability.
Businesses can depend on groups to drive their customers into group discussions to know them better from one side. On the other hand, a Facebook group helps in building a community around the brand, which is a powerful way for small businesses to expand and establish a good reputation.
Monitor page & group performance through management tools
When a business page and group are established, it is necessary to stay updated on how each performs. Business owners need to know whether they are taking the right steps or not by putting a strategy, implementing it, and studying its results.
Businesses can understand what works best with their audiences through the in-built dashboard inside each separate page and group. This dashboard gives insights related to the content, audience, and performance, which can be filtered to know the content they like from what they don’t. The same applies to performance, which can be filtered based on date, besides providing clear statistics about the people following the page.
As we all know, Facebook is not a steady platform and constantly updates and changes its algorithm. So, one who wants to maintain a strong online presence must stay up to date with the new social trends and never stop exploring new strategies along with these updates.