SEO is the most powerful tool for your online business. Since it allows you to become visible to your customers as they search for your business online. It is essential because unless your customers can find you, your business may get ignored. Today more businesses are incorporating SEO as a marketing tactic.
According to a blog by Impact Plus, 70% of marketers think SEO is more effective than PPC. However, as a business, you need to know what SEO techniques make an impact that can last for a long time. Once you know what SEO strategies are effective, it is only a matter of applying them to your business and yielding the results.
There are numerous SEO techniques online, and they all have their own merits. You’ll notice that as soon as your business occupies a top space in the search engine results, you will get an influx of customers. Which would make your business a viable source of income for yourself. Here are the strategies you should know about:
1. Improve User Experience
A good website can get you potential customers since users make split-second decisions based on their first impression. Your website should have all information about your business and products in chronological order.
This information should flow easily between web pages, and customers should have no trouble going through the entire website. You should make sure that your website is not slow and lags while loading images. Therefore, make sure you’re using the correct format to attach images and alt texts for description.
2. Do Keyword Research
Keywords connect users to your website. If you consult any eCommerce SEO guide, they will inform you how your website cannot be useful without keywords. When you know what keywords need to go on your website, you can provide the search engine with context. It is necessary since you want search engine bots to know what niche to categorize your business.
Successful businesses depend on search queries and long-tailed keywords. That is because a long-tailed keyword narrows down search options and gives customers only top-ranked results. With so much competition in online spaces, you can’t afford to be vague and so should know what your keywords would look like.
3. Optimize Your Website for Voice Search
Voice searches and text searches are vastly different. Therefore you should optimize your website to handle voice searches. You don’t want to cause ambiguities as consumers search for a product and end up with something else. With so many smart devices on the horizon, you can’t stick to traditional methods of searching. Long-tailed keywords are also helpful in voice search.
It will help if you invest in software that can pick up voices and distinguish them. You also miss out on potential customers if you don’t make your website accessible for all clients since not everyone will type a query.
4. Use Social Media
Social media also makes up an effective SEO strategy. That is because there are many ways to drive traffic towards your website. SEO is not limited to using the search engine to land on your webpage. Customers can use links found on your social profile to visit your business. What impacts SEO is the number of clients on your website and how long they stay there.
Therefore you should make sure you are using social media as effectively as possible. You should avoid staying away from social media for long durations. If you want, you can hire a social media manager to help you design posts and put them up regularly. You should also try and go through comments on different forums. They provide an excellent opportunity to interact with various clients and encourage them to work with you.
5. Avoid Designing Your Website over Flash
For desktop users, using Flash to design your website may be fun. But your website becomes hidden from search engines if a client uses any device other than a desktop. Flash costs you money to get a website up and running, but your website may not appear over the search engine in most cases. A quick solution is to stick to HTML5 for all web designs.
The markup language is more accessible for the search bots to crawl over and index your content. It is not enough to have a cutting-edge website. You also need a website that would make you visible to your consumers.
6. Work on Your Page Layout
To have the most comprehensive content on your webpage, you need to have a good page layout. It refers to how you structure information and label all sources of data. It would help if you didn’t hesitate to use headers, subheaders, and paragraphs in your text. It is when you are working on your page layout, you should optimize tags.
Tags help the search engine understand for the same keyword and webpage which version should go for indexing. Your heading tags should also contain relevant keywords about the information they contain. Tags also make it easy for the search engine to immediately connect the user to your website based on a search query.
7. Add Videos to Your Website
Videos are a great way to boost SEO. If you use platforms such as YouTube for video creation, a simple embedment will land you a high rank on the search engine results. You need to make sure your video titles contain relevant keywords and are descriptive enough to follow. As a result, your business ends up getting more exposure and referral traffic. It would also help you to know that most people treat YouTube as a search engine too. Customers utilize video searching as part of their research endeavors.
8. Build Links
You should know that customers have different ways to access your website. They can use the search engine to generate organic traffic on your website or follow links for referral traffic. Link building is an excellent practice to have for any business. You give your business a chance to get even more exposure. There are numerous ways you can build links for your website. You can create a trail of inbound links. That is when you use a high-ranking website to be a part of your webpage. To use these websites, you can use their data, such as infographics and content similar to your niche. While you are linking to others, different websites will also link to you.
If you have a decent website with great content, web owners will want to link you. Suppose you sell bags, a blogger may wish to link your business as the ‘best website to find your bag’ Customers following this heading alone will want to press on your link. Therefore, link-building is a great way to cultivate new relationships. You also make your website more reliable since no one would want to link spam or an outdated website.
For the success of your business, you need to learn how to use SEO. How you work online determines how the SEO would rank you. Start by ensuring the user experience across the website is good, and you use HTML5 for web design. Learn to research keywords. Don’t forget to make use of social media. You may also want to optimize your mobile website for voice search.
Make and share videos for a more interactive experience. Make sure that your page layout organizes and keeps your content legible. Finally, work on your link building.