If you are a brand that is struggling to make an irreplaceable online presence, then you need to understand that there are thousands of websites that cater to your brand’s niche and have chances to overtake you. This mainly happens because your website visitors do not find an element that is engaging enough to keep them hooked and coming back.
Brands and marketers also understood the consequences of lack of engagement and started looking for ways until they found the perfect solution! If you also want to know what it is all about, then you are at the right place!
Social media is a huge platform that offers a space for its users to voice their opinions and speak about their experiences with a particular brand or its products. Furthermore, embedding social media content on the website is an amazing strategy to garner more attention from the website visitors, engage them, and gradually increase sales and revenues.
If you are still not motivated and need more reasons for adopting this strategy, then make your way to the end of this post.
We are sure that by the time the blog ends, you will be compelled to embed social media feeds on your website as well.
Incredible Benefits Of Embedding Social Media Feeds On The Website
Improve The Overall Look Of The Website
Your website is the face of your business and needs to be presented impactfully to your potential customers. Being the first major point of contact, it is crucial that apart from content, you focus on the design bit of it as well.
Social media is a vibrant platform and aggregating feeds from different social media platforms in a unified presentation will instantly uplift the overall look of the website leading to more stay time of the website visitors.
Build A Social Proof
As a business to increase sales, you need to take the validation and support of your existing customers. As mentioned earlier, social media is highly used by its users to discuss brands and potential customers often look for a brand’s proof before purchasing or finalizing a brand!
More than 90% of them leverage the content created by the existing brand users before making a purchase. This mainly happens because customers tend to trust other customers much more than the brand’s published and promoted content.
Embedding social media feeds on the website provides brands a golden opportunity to build their social proof since you display the voice of your customers!
One major concern for brands is that the visitors do not feel engaged enough on the website which ultimately leads to an increase in the bounce rate of the website. Social media is a giant pool of extremely engaging content and website visitors find User-Generated Content engaging enough to keep them hooked for a longer duration of time.
Embedding social media feeds is an amazing way to keep the audience engaged which would lead to an increase in their dwell time and gradually lead to more engagement.
Escalated Conversions & Sales
Irrespective of the type of business you have, embedding social media feeds on the website is a smart strategy to boost your sales and conversions. Once you build a social proof of your brand and increase your brand’s awareness and reach, there is a higher chance for your potential customers to go ahead with their purchases.
Moreover, after reading the positive responses of your existing customers, you will be able to instill faith and confidence in them that would in return make them more confident about your brand and products. That would make them confident to try out your brand and purchase your products.
This brings us to the end of this post and you are now ready to embark on your brand’s successful journey. Embedding social media feeds is a much sought-after trend that is highly being used by budding brands and marketers and if you have not yet leveraged it, then it is high time you should!
As promised at the beginning of this post, we are positive that you must be motivated to embed social media feeds into your website right away!
Adopt this strategy right now to the best of your advantage and you will be able to reap the amazing aforementioned benefits and much more.