Now, when it comes to copywriting, it’s essential to be aware that you’re not typically selling any product or service. You’re hacking into your visitor’s minds and changing their perception about how they think about certain things. Understanding your audience is probably the most important part of copywriting. So, it becomes pretty apparent to consider several relevant metrics.
In this article, I’m going to show you the top 5 Copywriting tips that may help you land some, compel and make your visitors stop scrolling, drive traffic to your website, and skyrocket your website sales to the moon.
So, without further delay, let’s dive straight into it!
1. Define Your Target Audience
Before defining your audience, you need to figure out whom you’re addressing to deliver the relevant content. To determine your audience, you need to create user personas in the form of fictional characters. You can define them on what you think their personal or professional choices would be. It means conducting solid research based on the need of the product or service you’re trying to sell. The first step is to give your audience personas individual names.
After understanding who your target audience is, you need to classify them based on:
- Demographics (age, gender, location, language, etc.)
- Psychographics (habits, hobbies, wants, needs, etc.)
Once you’ve figured out your target audience, you can set your tone accordingly. If your target audience is from a business background, you should use a professional manner to engage with them. And if they’re not from a professional environment, you can set up a casual approach. Let’s assume that they are from a more creative field then your tone has to be in that mindset
2. Write Super Specific Headlines
Super specific headlines are headlines that tell your reader exactly what they’re going to get. You need to grab their attention and make sure that they do not think you are clickbait.
The sole purpose of writing a headline is to develop that insatiable curiosity among the visitors and get them to read the rest of your copy, and that’s why it should be catchy so that it can grab the immediate attention of your visitor.
If the headline isn’t a “scroll-stopper,” then there’s no guarantee that your visitors will be interested in reading the rest of your copy.
- Save more time the easy way (Not so specific)
- Save 2 hours per day with these seven productivity hacks (Super specific)
- CLEAR Headline is preferable over a CLEVER headline.
- Focus more on the positives.
- Sell the cure, not the prevention.
3. Focus On Benefits Instead Of Features
- What your product or service does.
- Physical characteristics of product or service.
- Basically, either products or services have many features.
- And each feature helps your customer in some way.
- How can your product or service make your customers’ lives better?
- How each feature helps your customer is a benefit.
- Benefits enhance your service or product’s sole purpose.
- Imagine a Watch.
- Light leather strap
- Large numbers
- 10-year battery life
So, this information about the watch doesn’t directly say how it will benefit us. Now, let’s translate these given features into benefits.
- Light leather strap makes the watch super comfortable.
- Large numbers make the time visible.
- 10-year long-lasting battery life means you never have to worry about changing the battery.
So, here the benefits include the features, but it doesn’t end here. They expand on the features and tell the customers how the part will make their life simpler. We want to let our customers know exactly how our product will make their lives easier and better.
4. Apply The AIDA Principle
AIDA stands for:
A – Attention (usually your headline)
I – Interest (why should your customer be interested)
D – Desire (have your customer imagine the benefit)
A – Action (tell your customer exactly what to do)
Let’s dive deep into them!
- What will grab your reader’s attention?
- Does your headline offer and fulfill the promise of the benefit to your reader?
- Why should your customer care about what you’re saying?
- Capture the attention of your reader by identifying their problem.
- Make it crystal clear what problem you’re solving for your customer.
- Make your reader visualize what their life will be like with your solution.
- Use emotional triggers to make your reader feel what it’s like to overcome their problem.
- Guide your customer on how they should proceed further to solve their problem.
- Make sure to tell your customer exactly what step they should take next.
- Explain everything in detail.
- It could be getting more information, signing up for our newsletter with your email, buying our product or service, etc.
5. Develop FOMO Among Your Audience
FOMO stands for “Fear Of Missing Out.”
It triggers a strong reaction to your prospects’ emotions that makes them want to listen closely.
Developing FOMO among the audience helps create a sense of urgency and scarcity.
Add these words or phrases to your copy to develop FOMO:
- “Limited time offer.”
- “Limited Seats”
- “Only ten seats left.”
- “Don’t miss out!”
- “Sale ends on 31st Match.”
- “Discounted price ends tomorrow noon.”
- “Registration closes tomorrow.”
Copywriting is mainly about how you understand the psychology behind decisions we make and the choices we make. The better you know the decisiveness of people, the better your copy creates conversions and ignites sales. These top 5 Copywriting tips that I have given may help you land some freelance writing jobs as well.
These tips can surely bring you results only if you implement them wisely!