Plenty of upheavals can be observed with the ever-increasing technological disruptions. As a result, entrepreneurs across the globe are striving hard to thrive with nerve-wracking challenges and rewarding outcomes.
A successful businessman is to be said when he is able to take advantage of every opportunity that comes his/her way and mistakes are one of the best opportunities to learn from. Whether it’s your own misstep or an employee’s blunder, creating a learning culture is all that you need to do to move up the ladder.
There is no preferable verification of learning other over to set out on a Journey and increase from one’s own missteps. Also, for a business visionary, one needs to bounce in with the two feet to genuinely leave on the experience. Honestly speaking, the journey of business is full of setbacks and making the correct business strategies is the right thing to do. Fret not, mistakes are something you will surely make sooner or later. The critical point here is to never repeat them again and again.
eCommerce market being so large these days is because it takes a few clicks for any entrepreneur with a great business idea to launch an online company. Now if you go looking for ideas, you will get a plethora of information around swarming online. Apart from this everyone has an opinion about the right way to run an online business and lots of people have the advice to share.
Mistake #1 Ignoring critical digital business security
Information is shared with online businesses day in day out – thanks to a series of news stories and cautionary tales throughout the past few years.
One of the biggest fear here is 69% of consumers do not think that online businesses are doing enough to keep their private data protected. 87% of online shoppers would switch to a competing brand if they felt their information may be in danger.
To eliminate these fears and make sure that you keep your customers from switching to another brand. All is done to ensure data security. For this, you need to use an eCommerce platform with an SSL encryption for any online payments. This also ensures that sensitive information cannot be hacked or leaked. In addition to this, be sure to display trust badge symbols throughout your websites such as BBB certification, anti-virus software, and payment protection to boost consumer confidence and trust in your website.
Mistake #2 Where to find your customer online
Not every channel is going to bode well for each business. Obviously, for certain undeniable reasons like selling mechanical machines on ETSY, specialty online commercial center for vintage, stand-out and handmade products, won’t be fruitful over the long haul.
So what should be possible is, get your work done previously and ensure you are selling something individuals will purchase. Remember unless people are not willing to vote with their wallets, you do not have a business. Simultaneously, search for items like yours sold on the web. Which commercial center do your rivals use and peruse the remainder of the commercial center’s contributions to get a sense for its purchasers and those purchasers whether you could see your clients among them?
Mistake #3 Not knowing your specialty
Another significant wellspring of disappointment is online merchants selling such a large number of various types of items to an excessive number of various sorts of clients. So what precisely should be possible is, give a strong motivation to individuals to purchase just from you and by offering a stand-out item or serving needs that go neglected from different commercial centers which can give you an appropriate edge?
In this way, take a stab at getting as explicit as conceivable to take into account aficionados and specialists with explicit item information and skill. For example, if you have an eCommerce store that sells gliding equipment then why don’t you just concentrate just on the harness.
Mistake #4 Lengthy checkout process
I have come across many eCommerce sites that keeps on asking customers for unnecessary information and poor checkout design which can result in increased abandonment rates leading to lower conversations. As for the solution, all we can do is try to make things easy for the customer to check out and don’t complicate things unnecessarily. Those websites which have multiple checkout pages give people more reasons to click out and not finish the transaction. One of the best solution here is to try using jQuery or contact a reliable eCommerce development company which can offer the seamless procedure for your eCommerce site; i.e. account creation, guest checkout, shipping, billing and credit card information all on one page.
Mistake #5 No SEO strategy
Even today many of you are unaware that SEO exists when it comes to enhancing your digital presence. Regardless of how proficient and engaging your site is, everything boils down to how well you rank on the significant web indexes. Obviously, being included on the main page of indexed lists naturally improves your odds of progress. In such cases, a great SEO positioning or site design improvement turns out to be exceptionally indispensable to succeed.
Now those who have a bit know-how about SEO think that it’s just about adding a few keywords and popular phrases on the website. It’s way more than that! SEO incorporates loads of other elements, it gives you an accurate idea of what to post and when to publish it so that the content is seen by the maximum number of users. Many experts suggest including plain text captions for all graphic content – search engines like Google can only recognize plain HTML text.
So that’s all for now! It is very important to know that tech-savvy online shopper is no longer simply looking for lucrative product deals but expects a comprehensive and convenient shopping experience. Having a little awareness and alertness can work wonders.
Rooney Reeves is working as a Business Development Executive at – eTatvaSoft, an Ecommerce Development Company. You can learn more about the Shopify development-related information from our blog. She always accepts challenges and puts some effort into it. She loves to write and spread her knowledge through writing. Follow her on Twitter.