With the increase of technological involvement in our lifestyle, there has been an increased manifestation of the problems faced by evolving businesses. To sort out some of these issues, businesses started choosing WordPress as the platform to build their websites. WordPress websites are the best to attract more traffic and customers through Inbound Marketing.
Inbound Marketing is the strategic way of marketing through just the content of the site, and it has proven to qualify as the best possible way to gain more popularity amongst the concerned market. By creating content designed to address the problems and needs of your ideal customers; you attract qualified prospects and build trust and credibility for your business – source Hubspot.
The lifecycle of Actions that make Inbound Marketing thrive is: Attract, Convert, Close and Delight. However, integrating Inbound Marketing into your WordPress can be a tough task to accomplish.
Content: the Foundation of IM:
The onset of any website journey starts with the creation of effective content. Content is not defined by just blogs, it may be in the form of eBooks, case Studies, templates, checklists, videos and much more. Content marketing can be effective to attract the right crowd towards their site and keep them interested enough to read on. Know the target audience for your brand and make sure that your content conveys all the information that answers to their questions or doubts. For example, the usage of images, slideshows, and videos can survive the short lifespan under the reader’s gaze and yet convey good brand representation. In short, write a content that can inspire, entertain, educate and provoke your audience and turn them into leads.
Landing Pages for Better Reception:
This must be one of the first things that you design for your website along with your content. It can be installed as a theme on your site or with the help of plugins. The specialty of WordPress is that it lets you create your Landing Page and monitors for improvement in conversion rates. WordPress even offers you run A/B tests which are effective in finding out the best Landing Page. Landing pages can be used to generate leads if they can be made to grab the interest of visitors. The information must be on point and engaging enough for them to fill in their details. Add on confirmation pages and thank You pages connected to your landing page assuring your leads of their choice.
Call To Action for Definite Customers:
Every leading website makes sure to include not just one Call to Action button by the end of the site but to introduce many others in every possible window. Note that the only effective Call to Action is the one that results in the click. Creative such effective CTA’s are not difficult if you ponder upon the most important questions that your visitor might be thinking which are:
- What is my gain if I Click?
- Why should I Click?
- Why click on this website?
WordPress comes of help in creating effective CTA’s by offering a wide variety of options like MaxButtons– if you are looking for colorful and eye-catching, LeadIn– if you are looking for the details of the customer, Sideoffer– a sliding tab that displays a highly visible CTA and many more.
The importance of the presence of the keywords in the website has increased since the introduction of Search Engine Optimization. Every reader clicks on to your link with the hopes of finding answers to their Googled questions, to make these viewers into leads providing effective content with well-placed keywords is a must. With the hopes of getting a higher Ranking, over infusion of Keywords can crowd your site and make viewers lose interest and bounce. Bring content related to your website to delight your target audience. The best way for optimizing SEO is to understand your target audience and design content around them. Use effective WordPress Plugins like SmartCrawl SEO and All in one SEO for better effects.
Social Media- A Practical Approach:
Social Media is the only effective weapon that can turn even consumers into marketing volunteers that can find new leads for the brand. Social media is the amplification site that helps extend your reach of customers and increases social share. Have definite target audience and make contact with them through the right words and call to action in social media. Analyzing your target audience is required to note their social activities where they can target them. Keep in the track of their timing and frequency to post interesting content specifically for them. Facebook has a wide range of options for live videos, pop-ups, sharing options etc., make use of these options to attract your audience.
Optimize Your Images:
The content of your website needs to be chic and on-point to capture the attention of your viewers in a short span of time. To achieve this, the content must not just have good words but must also contain pictures and videos that interest the viewers and make them stay on the page.Make sure that your images are compressed and have a quicker loading time. The names of your images must contain the essence of the site. Including capturing images increase the engagement of the site. Including catchy images on your site can gain more traffic but make clever use of them and space them with enough breathing gap.
Personalize for Productivity:
One important addition to the website is the inclusion of personal touch on the website. Personalization to an official website can be induced in a minor level in the form of hints and notices in places where it makes a difference on the website.Track the wishes of your target audience and relate to them on a personal level. Post videos that have inspiring stories of how the brand made a mark in the person’s life. Lure with not just words but with emotions and empathy that can gain customers.
The above-mentioned tactics can help any business owner to gain more customers through Inbound Marketing. Marketing is not an easy task and might require more time and creativity to be spent on for making a recognizable difference. However, Inbound Marketing can help you reach your customers and make your site appealing to your target audience and sharing it at the right time to them.