How do you consider logo designing? An easy task!!
You just need to draw a circle, type the company name, and that’s it!!
But, sadly, you are wrong!! It is more than that!!
Yes, it demands more than establishing the brand’s visual identity.
You should know that the logo is the first thing that the viewers notice. It impacts their purchasing decisions, brand perception, and generally, their attitude toward the brand.
But, keep in mind that the logo design can either develop or destroy the overall brand image. It holds the capacity to proffer a prominent figure in the international market.
Now, the scenario is that the demands of experts in logo design are more. It is because of only one thing that now, more and more brands and companies are starting to understand the criticality behind its visual identity and the effect it has on the target customers.
Besides, the logo designs from the leading logo design company hold the same essence as the logo designed by expert designers.
The solid logo design maintains a balance between standing out and fitting in with the best practice despite being generic. Hence, it becomes vital to know how the leading companies in the world are managing the challenging design balance. Let’s find out the recent figures to make it more clear:
- From the prominent 500 companies, almost 60% are using the combination logos.
- All these companies prefer blue color as their top priority, considering almost 40% of the entire list.
- As color only accounts for 90% of the brand’s first impression. This implies that color matters a lot to the logo designs.
- The research says that most logo design companies prefer two color combinations the most. As per the estimations:
- Two colors are used in 217 logos (43%)
- One color is used in 186 logos (37%)
- Three colors are used in 68 logos (14%)
- Four colors are used in 23 logos (5%)
- Also, the gradients are on the top list of the trends in 2019 and 2020 across the print and web.
How to Design the Best Logo for Your Company
1. Understand the Brand
Before setting the design of your logo, ensure that you have outlined the fundamentals of the brand, remember that the logo addresses the people, who are either the target customers or the target market.
Hence, make an insight into your market, business, and brand, etc. Figure out what its ideologies are and what expectations it has for the future.
Also, it would be better if you understand the brand personality, like:
- What about its tone? Is it a tough brand or a soft brand?
- How has it projected itself in the customer and the market? Etc.
2. Color is Important
Similar to other aspects, it is also important that you pay attention to the image. Though the bold and the bright colors can gain attention, but can be brash, the softened tones eliminate the elegance, also, can also be ignored.
You must understand that every color tells some story. They interpret the messages; so, make it clear that you are not digging into the trap of conducting the wrong message. Every color has its psychology in designing the colors. Check out below:
- Blue: medicinal, professional, gentle, honest
- Red: active, sensual, strong
- Yellow: bright, creative, enthusiasm
- Green: development, natural, instructional
- Orange: productive, favorable, modern
- Purple: religious, smart, suggestive
- White: pure, safe, absolute
- Black: reliable and robust
- Brown: rustic, traditional, uniform
- Pink: entertainment and flirtatious
3. Prioritize Proportion & Symmetry
Proportion and symmetry are the elements that have never-ending discussions. But, if taken seriously, then you can get drills to understand. If we take an example of the Twitter log:
The image shown below has the circles that are not convincing you for some exotic cosmic tale. It does not make any sense. These are only considered as the guide to creating a decent logo with uniform arcs and curves.
Even though the bite is violating the Apple logo, as shown in the figure below. If we examine it deeply, then we will see that it includes the throughput in the symmetry and the proportion.
4. Do Not Forget the Negative Space
The use of negative space in the logo can give it more sophistication, attraction, and an extra edge. The space that logo designers leave vacant without any creation is the negative space. It could be placed either outside or inside the design.
It is also known as the white space; these are usually used to make an illusion of any figure without making the figure directly. We have gathered some examples of the best logo designs created with negative space. Have a look:
- Guild Of Food Writers Logo
- Yoga Australia Logo
- Pittsburgh Zoo Logo
- FedEx Logo
5. Consider Online Tools and Resources
You can get immense information online to collaborate, assist, or inspire in designing the logo. Most of the companies have the Logo Store with hand-vetted and unique logos, especially for those with tight budgets.
These Logo Design Companies offer the tools and opportunities to create personalized content for customers. It allows the customers to formulate a poll of the popular submissions and share it from the social networks.
6. Get the Type of Logo
The logo name that has your company name on it is the logotype. Most of the leading companies that have used logotypes are; Coca-Cola, RayBan, and IBM.
The logotype makes your brand name transparent to the users instantly. It only directs that the logo is also your brand advertisement. So, there is no need to put more effort into gaining publicity for your brand. The logotype is doing this for you.
It is more beneficial for small companies with less marketing budgets. The case will be different when you choose a symbol as the logo that enables you to spend some amount to generate brand name awareness.
We can take an example of the Apple logo (symbol). It has used the half-byte as its business symbol. In addition, you can also use the combination logo with the company name and the symbol. Using this, you can also reflect the message behind your company.
7. Maintain the Simplicity
You can gain this piece of advice from any professional graphic designer and logo designer. They recommend you focus more on maintaining the simplicity of the design.
If we consider the simple logo design, then it only reflects that there should be only one or two colors, certain elements, and fonts. It makes the users get the brand message at just a glance.
On the contrary, if you use many colors, confusing shapes, and fonts, then the user can get only a mixed signal. Consider the example of the Apple logo which has the application as the symbol, and the Samsung logo has only one color.
Understand that the simple design can quickly be grasped by the users and could be memorized easily.
8. Perfect in Colorless Version
The logo design can only be called perfect if it seems impressive in the colorless version (black and white). You can take many examples of logos that look flawless in the colorless version -it could be on newspaper ads, documents, stationery, faxed documents, etc.
It only implies that your logo has to make a long-lasting impression on the users. While sketching, you do not use the colors. Despite that, the logo looks perfect.
9. Passive vs. Active
The other thing that you should include while designing the logo is that it should have a sense of activity in the logo and the idea of injecting motion. However, this is not appropriate in all cases.
But, in some cases, it can give your logo designs the best look. It provides a look that might be your logo is demanding; that could either be from the conceptual or visual standpoint. Take an example of the Twitter logo, the bird that was earlier in the sitting position has now become more active and is now flying.
And, now, they have taken it further by letting the bird fly in a more upward direction. It is presently pointing to the air instead of using the same trajectory of floating down.
10. Convert it into Custom Type
Till now, we are aiming to make the logo design more impressive and unique. All this is incomplete without custom lettering.
Generally, we consider the logo design as an amalgamation of the font menu; typeface, etc. that makes it look better. Imagine if you have paid the Logo Design Company to design the logo for you, then you are expecting them to show some more involvement.
With the custom type, you are assured that the logo will remain the same way it is. Some low-grade logo designers can discover the typeface you are using, but they cannot trick the skills to custom the hand-drawn type.
For creating a great logo, ensure that you understand your brand inside and outside. Create a logo that is unique yet simple and carries a brand message.
Now, you have the top ten tips for designing the best logo for your company, use them, and make a difference.
Share your views with us!! How did you like this article? Have you designed a logo for your company? If yes, then share any advice with us!!
Thanks for reading!!