The increasing demand for creativity has paved the way for the exploration of new powerful graphics tools, color schemes, and logo generators. It is now a necessity for modern businesses to come up with professional and artistic logo designs that can bring traffic to your website.
Designs that are used to create logos should hold some artistic and creative factors that can attract people. Especially business logo design demands innovation and attention from the customer that can connect people with a specific product or service. To leave an impact on the people these days, your designers need to create a design that easily can receive acceptance via multiple social media platforms. It should hold some sharp, edgy and noticeable factors that can make people ‘stop and stare’.
While creating a logo design you must know that every social media platform includes a unique content and marketing strategy. To make sure your design is all set to rock, you need to add things that can relate to every social media platform. For instance, Twitter, Facebook, and Flickr are mostly used to share similar kind of a content that relatively conveys information (more like updates and alerts). To utilize these platforms to the fullest you must create something unique that can help you attract the audience from these sites and pages.
Being human it is in your nature that you cannot keep your eyes off something visually attractive. Your logo should be so enticing that passersby stop in their tracks to catch a glimpse of it. From billboards, TV ads or social media platforms, you have to target everything that displays audiovisual content.
If you specifically talk about social media then you should create a logo that includes the following things:
Color is the most fundamental thing that comes in your mind while designing a logo for your social media marketing. It helps you create an atmosphere and delivers a soothing impression to the viewers. From bold colors to lighter shades, every color has a story behind it. Being a designer, it’s your job to choose a color scheme that syncs your emotions with your audience’s state of mind. To do that you should pick something that reflects uniqueness and objectivity behind your logo design.
2. WATCH YOUR ASPECT RATIO
Most of the marketing advisors will tell you that your logo design shouldn’t include some graphics or it shouldn’t be wide. The reason behind all these instructions is a major concern because making it too skinny or small won’t please the audience. And if it isn’t pleasing to the audience’s eye then there is no reason for creating it.
Testing your design on social media outlets is important as it helps you synchronizing the measurements of your logo. It also gives you a reason to keep harmony between your design’s width and height.
3. DETACH TEXT & GRAPHICS
Because you can’t foresee all the ways you might use your logo design in the future, you want it to be versatile. You may need to rearrange or use only a portion of your logo if it doesn’t fit well into a particular size and shape. For some very small icons, it is usually impossible to include your entire logo. As a result, many companies use a single letter or graphical element from their logo for social media purposes. If your text and graphics are tightly intertwined, it will be difficult to divide your logo design into separate pieces.
4. KEEP IT SIMPLE
Avoid using thin lines, unprofessional fonts and overly detailed graphical elements while designing your logo. Try not to make it complicated or puzzled that it loses its charm. For instance, if you are a real estate agent then you can include a house or anything related to a building or apartment in your logo. Adding nature or something fashionable will make it lose its identity.
Simple geometric shapes will communicate your idea and help people understand your offerings. Also, limit the colors, shapes, and fonts because adding too much of these things can make it seem like an invitation to a circus. Though you can play with some gradient shades or pastel colors as they are trendy these days.
5. BE CONSISTENT
Creating a variety of designs that you can use separately for every social media platform is not a smart strategy. Be consistent with your logo designs and try not to have too many different logos in use. It’s ideal to spend your time in creating a perfect logo then use it on every social media outlet. For instance, you can consider Woot’s logo as your example. It uses only the exclamation point as their all-purpose social media icon.
From a technical point-of-view, this strategy holds a valid point. By defaulting a logo design on your social media outlets save you from reshaping or adjust it every time the site receives an update. Because of being consistent your design gets cropped and resized automatically for different uses.
6. DON’T TRY TO TELL A STORY
Before you begin to design your logo consider your tools and software as an empty canvas where you can use your imagination to create something that focuses more on enticing people. If you look around, you’ll notice that many logos simply deploy the name of a business with some abstract lines only. Somehow, being simple is unique these days. Don’t obsess over by trying to fit everything you feel makes sense to your brand.
Your logo doesn’t need to include a house full of information about your offerings or how you initiated it. Also, overcrowding your logo design can make it look cheap quality. In short, your logo doesn’t have to explicitly explain to people what you are or who you are. Add some relevant and specific details you feel people need to know. Use unique font and colors with graphical elements and abbreviations because they are in trend. Don’t leave it blank or add too much white, simply make it look more clean and aesthetic.
7. TAKE IT FOR A SPIN
If you feel like you have to make some changes or feedback from different people can help you make it more creative then feel comfortable with sharing it on your social sites. Make some adjustments like changing the color, size or add more visual effect that you feel and make it appear attractive.
While testing your logo by placing it on your company’s profile icon make sure to check it on each site. Don’t bother uploading the same icon by following the long procedure. Just copy and paste a sample icon on the site from the graphic program you’ve used. Try it out on various social media platforms to see how it looks.
Most of the brands associate their logos with a specific geometrical shape that helps people visualize their offerings (any product or services). You can also create something that depicts your brand’s style and nature of your business.
An enticing logo design doesn’t need to adhere to strict guidelines but it should hold the ability to fit perfectly into every situation. However, for using a powerful platform like your social media sites, you need to create something that can deploy a distinctive online presence above all your competitors.
Sarah Jay is a writer who currently works in the content department for Vidnado. She enjoys a range of topics and research, such as editing software, the evolution of business logo design, comparative programming languages and animation. In her free time, Sarah Jay reads a lot of non-fiction and likes to do illustrations.