Managing an eCommerce website is not easy, especially if you own a large business or eCommerce store. And to make things easier, you will need tools that will help you manage your eCommerce site effortlessly. A CMS tool will help you ease your task if your business requires real-time updates, regular posts, a larger team, and workflow. However, before implementing a CMS, you should consider the budget and support provided. You should also be well aware of the business impact it can create for your business.
Before getting into the details of the tools for eCommerce brands, let us first see what content management tools are!
Product content management tools are software that can be used to create, organize and schedule the content required to post or update on a website. A content management tool will assist you in creating a website right from scratch without any knowledge about coding. The tool takes care of all the basic things you require, like creating web pages, downloading and storing images, or videos, sending mail, etc. Since all the minor things are taken care of by the tool, you will find it easy to get going with your marketing and sales campaigns or other aspects of your business. Besides managing the content, most of the tools will also take care of document management. And, the best thing about most of the CMS tools is that the user doesn’t have to be a technical expert to use them.
A content management system comprises two major components: a content management application (CMA) and a content delivery application (CDA). CMA allows users to add and handle the entire content with ease, whereas CDA is the backend that takes actions as per the content you add into the CMA.
If you wonder whether you have a CMS for your already existing website or need one, the answer is simple! If you are running on Shopify, BigCommerce, or any eCommerce platform and have already paid a subscription fee, then you might have already started using CMS or have gotten access to one. Platforms like these include CMS to make hosting, installation, configuration, etc., easy and super-quick. If you are not satisfied with the CMS they provide, you have the freedom to choose the CMS of your choice, which comes with add-on responsibilities like maintenance.
However, if you are thinking of a CMS solution, you need to find answers to the following questions like
- Your requirement and expertise.
- Your technical proficiency with eCommerce platforms.
- Are you looking for the CMS to collaborate with different teams and team members?
- Do you need the CMS to handle SEO?
- Do you need any assistance with customizing the layout, page elements, and banners?
- Want the CMS to get connected with other marketing activities or technologies?
So now, as you are well aware of the CMS and the factors you need to consider before choosing one, let us get into the details of the CMS available in the market.
Best Content Management Tools for eCommerce Brands
WordPress, which started as a blogging platform, is one of the most popular and leading CMS. It is one of the best tools that help users build any website of their choice. Since it is free and open-source, it is loved by all. It also comes with numerous themes and free plugins that will enhance the features and functionalities of the store.
A popular open-source CMS, Drupal is highly flexible and efficient in managing diverse content for sites. This CMS tool comes with an in-built user access system guaranteeing optimum control for users, making it user-friendly with better results. Undoubtedly Drupal is one of the best digital experience providers with its robust content management tools, APIs, tracking and multichannel publishing.
Joomla is open-source software that is efficient and easy to use with numerous templates and extensions, enhancing users to meet their requirements quickly. However, unlike Drupal and WordPress, Joomla demands intermediate technical expertise.
Magento, a highly flexible open-source CMS, comes with robust security. However, it is not easy for a non-technical person to set it up. It requires expertise and experience. Hence, if you choose Magento as your CMS tool, you will need expert help.
5. HubSpot CMS
A well-heard name Hubspot is an excellent CMS tool for marketers and businesses, small or large. With in-built integration, the CRM of HubSpot comes for free. It comes with unique features, helping businesses to personalize their website to attract customers of all sorts and expand as a brand.
The features of Hubspot CRM include:
- Built-in A/B/n testing that helps you with content optimization
- SEO recommendations for better ranking
- Contact attribution to analyze SQL and MQL
- 24/7 security monitoring
- 24/7 support
A CMS with an API approach-first of its kind will be unique, right? And that exactly is dotCMS. It is an effective tool for delivering blogs or any informative article to any platform of the user’s choice. It also has an option for user control which guarantees security and streamlined operations.
The tagline of contentful is enjoyable- omnichannel digital experience. It remains true to the tag helping users post the content on any digital platform after collecting the content in a central hub.
Whereas most of these other tools are focused on helping you create web pages, Contentful is built for “omnichannel digital experiences.” This means that you can organize all of your content in a central hub and then use it in any digital channel as needed. Technical expertise is a requirement for using contentful easily.
8. Canvas CMS
The cloud-based CMS, Canvas, comes with drag-and-drop functionality, making it easy for non-technical business people to create a website worry-free. The design canvas is AMP-ready and mobile-optimized, ensuring mobile users’ excellent experience. It has options to integrate data from different resources through its API functionality, and users with technical expertise can create advanced sites.
The hosted eCommerce platform Shopify is one of the most popular eCommerce platforms. It is known for simplicity, flexibility, user-friendliness, and maintenance-free.
A well-known CMS tool, BigCommerce has a multichannel selling approach making it unique among its counterparts. It comes with amazing features and options, however, people with zero technical expertise will find it difficult to use.
11. Oracle WebCenter Content
An enterprise content management tool, Oracle WebCenter Content, provides the option to store unstructured content and later post it to any application of your choice. The primary focus of this tool is not to create a website but rather to manage images, records, media files, and related documents to help you run campaigns efficiently.
In short, in this busy and competitive digital world, CMS tools help eCommerce sites manage their store effectively. You should consider numerous factors and requirements as a businessman before choosing a tool. CMS tools have a significant role in helping you manage your content and campaign, helping you forget half the worry. However, choosing an appropriate CMS should be based on your expertise and knowledge, or else it can be difficult for you.
Lynn Williams is a Senior Content Strategist at Rainmaker providing SEO services to B2B and B2C clients. She is a veteran with 18+ years of marketing experience, she collaborates with industry giants across verticals.