In the age of technology, your business must have an online presence and at least a Google My Business account to stay competitive.
If you don’t have this yet, you should add it to your to-do list for an effective strategy in the competitive battlefield of digital marketing.
There’s always time to set it up! This article will walk you through tips on optimizing your GMB profile for more conversions.
How to Optimize Google My Business
If you’re looking to get more conversions from your Google My Business listing, you can do a few things to optimize it:
- Provide accurate and up-to-date information for your business.
- Add images and clips that show off your business in its best light.
- Encourage customers to leave reviews and ratings, which will help improve your listing’s visibility and ranking.
Implement these tips, and you’ll be sure to see more conversions from your Google My Business listing!
Read further to understand better how you can optimize your GMB profile.
1. Complete a professional Google My Business account
If you’re not already using Google My Business (GMB), you’re missing out on a valuable tool for boosting your business’s online visibility. Therefore, it’s vital to work with a top-notch digital marketing agency.
The initial step to a great start is to create a Google My Business Profile and complete all the required actions during registration. Be as precise as possible.
2. Add High-Quality Photos
GMB is the most favored and popular marketing strategy that allows companies to supervise their online presence and reach out to potential customers. To get the maximum outcome is vital to capture and post top-quality photos.
Professional pictures show customers that you are a credible business. This is how customers turn into potential clients and increase conversions.
When taking pictures of your business area, make sure they are clear and well-lit. You can also add photos of your staff, products, or services to show potential customers what you have to offer.
People love seeing pictures of businesses before they visit them. Include the latest photos of your business’s exterior and interior and any staff activities.
3. Double-Check Your Information
Ensure that you have posted only accurate and up-to-date information about your business. If you have changed your business address, edit it on your GMB listing.
If potential customers can’t find the correct information about your business, they’re likely to move on to a competitor.
In addition to keeping your GMB listing accurate, take time to complete all blank spaces. The more facts you provide, the higher the chances that online users will trust your enterprise and become loyal paying customers.
4. Define the Proper Business Category
It’s imperative to choose the right business category. What seems like another blank space to fill, actually it’s the tricky one that most businesses do not pay attention to.
The business category you choose will determine your visibility in specific search results. Therefore, it is essential to select a category that accurately reflects what your business does.
For instance, a shop owner must choose the “Store” category rather than something more general like “Clothing & Accessories.”
Log into your GMB account and click on “Info.” You will see a section called “Category,” where you can add or edit your business category. Once you have updated your type, click “Apply” to save your changes.
5. Do Not Neglect Reviews Importance
One fundamental way to optimize GMB for more conversions is to encourage reviews from satisfied clients and answer questions from interested users online.
Studies show up in search results and help build trust with potential customers. You can obtain many positive reviews by asking satisfied customers to post a comment on your GMB profile or by facilitating the process with links that direct to your website or social media.
Answering questions also helps build trust and show potential customers that you are knowledgeable about your products or services. You can answer questions directly on your GMB page and link to helpful articles or FAQ pages on your website.
6. Update the GMB Account with Latest News and Offers
As a business owner, you’re always looking for ways to increase conversions and sales. One effective method is to update your Google My Business with news and special offers in the blog section or website.
Make sure the news section is well-written and offers value to readers. This will boost your brand’s credibility among occasional online users and potential clients.
Edit and update your blog section consistently to maintain a fresh tone of voice and relevant business to the industry. This will represent your business as engaged in the related industry and worth the time and money of consumers.
7. Provide Facilities
Adding distinctive features to your Google My Business listing can help you stand out from the competition and attract more customers. If you highlight offering free shipping or having a wheelchair-accessible entrance, rest assured that many clients will convert into loyal customers.
To add attributes to your listing, sign in to Google My Business and select the listing you’d like to edit. Then click on the “Info” tab and scroll down to the “Attributes” section. Here, you can select which attributes apply to your business.
Remember that not all attributes will be relevant to all businesses, so only choose those that make sense for your particular business.
By adding attributes to your Google My Business details, you will ensure that your business will compete decently and attract the right audience.
8. Track Business Performance
If you’re looking to get more conversions from your Google My Business listing, one of the most practical steps is analyzing the business insights. This feature provides valuable data about how customers interact with your listing and can help you make changes to improve your conversion rate.
To access the business insights for your listing, log into your Google My Business account and click on the listing that you want to view. Then, click on “Insights” in the menu on the left-hand side.
Once you’re on the Insights page, you’ll see various graphs and charts that provide information about your listing’s performance. Pay close attention to the “Clicks to Call” and “Clicks to Website” metrics, as these will let you know how well your listing is driving traffic to your website or phone number.
9. Implement Keywords
Research and add the proper keywords whenever you think of optimization, whether about search engine ranking or an updated strategy for more conversions from your Google My Business listing.
By including relevant keywords in your business name, category, and description, you’ll make it easier for potential customers to find you when searching for businesses like yours.
By following the tips in this article, you can optimize your Google My Business page to encourage more conversions. Make sure your GMB profile is comprehensive and accurate, and use engaging photos and videos for the best first impression on your clients.