Technology is an ever-evolving field. It keeps changing and businesses must adopt the latest technologies to provide a seamless customer experience. Web design trends are no different i.e., they keep changing. If you fail to incorporate them into your website, a visitor will not hesitate to click on the ‘X’ button and move toward the next website. The problem is that with the rapid pace of digital transformation during the pandemic, individuals are no longer willing to compromise on the user experience. They want the best of everything, including the latest web design trends. Therefore, ask your web design company to incorporate these trends into your website right away.
Top Web Design Trends 2023
1. Parallax Scrolling
It is one of the latest web design trends and something which is quickly becoming popular among website owners and visitors. But what is parallax scrolling? In it, the background image moves at a different speed than the content. You can view a parallax demo to get a better idea. The benefit of parallax scrolling is that it makes your website more engaging and easier on the eyes. You can expect a lower bounce rate after opting for parallax scrolling.
2. Loading Speed
Website loading times will always be among the top web design trends regardless of the year. As internet speeds improve globally along with mobile penetration rates, user demand for faster-loading websites will only increase. If your website takes longer than 3 seconds to load, a user will close the tab and proceed to another one. In the next few years, the 3 seconds might reduce to 2 seconds. Therefore, as a web design company, ensure that your client’s loading speed is minimal.
We all know about Pinterest. A while ago, it improved its website loading times which led to greater sign-ups and increased search engine traffic. Therefore, website loading times can improve your conversion rates. Regardless of whether you run an eCommerce store or a blog, conversion rates matter to everyone. So, start focusing on improving your website speed.
3. Smart Content Loading
Suppose you search for ‘how to select a web design company’ as you are writing a blog post on it. You open a few links. You will likely only read a few pointers to get an idea before you start writing your blog. In other words, you will never get to the bottom of the web page. So, why load all the content and waste precious resources? The latest web design trend is lazy loading and infinite scrolling. The idea is to only load the content that the user sees on the screen. The other content will only load when the user scrolls down.
You have heard about chatbots, right? The next thing is chatbuds. What’s the difference? With chatbuds, you won’t realize whether you are talking to a human or a chatbot. These chatbuds utilize artificial intelligence and machine learning to answer user queries and provide a personalized shopping experience. As a business, chatbuds can help you reduce expenses. Instead of having a dedicated human resource replying to user queries, the same can be done through a chatbud without worrying about salary, training, medical benefits, and other expenses.
5. Voice Search
Whether you like to admit it or not, voice search is becoming the norm. As users increasingly rely on Alexa, Siri, and other personal assistants, voice search will become dominant. Therefore, as a web design company, you must ensure that any new websites which you design are voice search compatible.
Ensure that the website is accessible to everyone i.e., people with disabilities can browse the website without requiring help from a third person. There are a lot of things that you can do to ensure inclusivity. For example, ensure that the forms are designed for accessibility and images are given alt text.
7. Virtual Reality
It is something that your website needs to incorporate as the earliest. What is virtual reality (VR)? Head out to Airbnb and browse through different accommodations. The website lets you tour the place as if you are physically inside. It allows a prospective buyer to ascertain what it will feel like if they opt for this place. Ikea is another great example of using VR to attract customers. When browsing through different products, you can use VR to see how the sofa, chair, or any other product will look inside your place.
8. Micro Animations
Animations have been around for a long time. The latest trend is micro animations. They are not resource-intensive but can make your website highly interactive. If you have an eCommerce website, micro animations can improve customer engagement and conversion rates. For example, when a user overs a shirt, there are different animations of an individual wearing the shirt from different angles. Every top e-Commerce store now offers micro-animations in one or another.
These are some of the top web design trends that you must follow in 2023. It can help you differentiate your website from the competition and gain a competitive advantage. This list is not exhaustive and there are a lot of other web design trends that you should incorporate in 2023. However, the above-mentioned trends are a good place to start.
I am a writer and a thinker that loves to write about technology, creativity, and entrepreneurship. I am a contributing writer for United Sol, a Company that has made several leaps into the IT market, offering top-of-the-line products to a broad range of business sectors.