One of the best strategies to boost your sales with your online store is with Cross-Selling. If you have set up your site perfectly, and have a huge influx of traffic coming in, but still suffer from poor sales figures, then maybe the fault is with establishing trust with your user base. People won’t buy from an online retailer until they are confident with the brand, especially considering all the scams going around.
So, while you should spend some resources on building a better brand image, you can immediately include cross-selling into your strategy for increased sales conversions. Cross-selling simply means selling products to your existing customers. Since they have purchased from you before, they already trust your brand. And thus getting them to make a second purchase will be easier.
Now, if you own a WordPress website, you can easily start cross-selling using the WooCommerce Cross-Seller plugin. As you can see from the name, this is an add-on for the WooCommerce plugin – which helps integrate e-commerce functionalities into your WordPress website. If you are using a WooCommerce-enabled WordPress website, you can use the plugin mentioned, and start cross-selling to boost your sales figure.
WooCommerce Cross-Seller: How Can it Help?
The WooCommerce Cross-Seller plugin offers a bundle of features packed in a free or premium bundle. Most of all the basic functionalities are provided for free. Here is a detailed look to give you a better understanding.
WooCommerce Cross-Seller: Free Features
For free, the plugin will check all the purchases made by your customers to start suggesting related yet unpurchased products through emails. You have the option to change the subject line and headline of the emails to give it a more personal touch. Also, if you want to exclude certain products from the list, that too can be done from the settings panel.
Also, you must know about all the commotion surrounding GDPR, user privacy, and intrusive emails. Because of this reason, every email sent through the plugin includes a built-in unsubscribe button. Users can click the button and they will not be sent further cross-selling/promotional emails.
You also have the option to tweak the frequency at which you send cross-selling emails to your customers. There are 4 different options that allow you to send cross-selling emails every 7,14,21, and 30 days.
WooCommerce Cross-Seller: Premium Features
In case you require some more advanced functionalities than the ones offered with the free version, you can go for their premium options. It will allow you to cross-sell products using a thank you page, instead of solely relying on emails. Once the customer makes a successful purchase, they will be taken to a “Thank You” page listing the different product recommendations.
On top of this, you get complete customization control over the cross-selling emails, directly from the settings page. You will get access to an editor and useful macros to create a custom cross-selling email that will boost your sales and help with branding. You can even set multiple subject lines to randomize the emails.
WooCommerce Cross-Seller: How Much Does it Cost?
You can get the free version directly from the WordPress plugin repository, and the premium version from their official website. You will get different plans based on the number of sites you want to be licensed. At the basic plan, you get a license for 1 website along with 1 year of updates for $69. Then comes the $99 plan which gives you a license for 2 websites and the same 1 year of updates. Finally, there is the $179 plan which gives you a license for 5 websites and 1 year of support.