In this online world, having an online presence is important to uplift your business. It has power to attract the people towards your brand. A nicely-crafted logo can highlight your company in the market and assist you to beat your competitors. Business logo design can give your brand an unique identity in the market if it’s crafted with an extraordinary design strategy.
Colors and fonts are the highly essential factor in whole design. You must use it widely to present the alluring logo for your company. It has power to take your design to the next level and can also ruin your design as well. A better color combination and modern typography can help to craft a great professional logo design. In this case, you can take help of the logo design company as they have a good knowledge of how to make best use of it.
Undeniably, logos are the face of the company so it must be innovative than the other to get noticed. Although, it’s expensive to design a logo but you should compromise with it anyhow. Actually, there are many design elements that need to be considered while designing a logo to get the best result. Some of them are color and fonts. So, let’s discuss how these two elements can help you craft a trendy look.
How to choose colors?
1. See the brand’s color
Every company has decided their own color as an identity and they want it everywhere the name of the brand comes. It becomes the brand’s voice and whatever they design for their brand will be on this color.
Professional logo design with the brand’s color speaks about the company and represents them uniquely in the market. It can be a single color or combination of more than one color. However, the color can’t be decided without any meaning. Based on the work of the brand they decide their color which fits with them.
Even it depends on the user traffic you’re going to target. If you’re offering the service or selling the products for the children then it must be dark in your business logo design.
2. Applications of logo
Based on the application of the logo you should choose the color for it. Logos are primarily used in the promotional activity due to its attractiveness. Therefore, choose a color which highlights the name of the brand in the market.
If you’re running an online business then mostly you need an online presence then choose the color which looks aesthetic in an online media. Even online presence is the best way to improve your brand recognition. In this case, you can try to add more than one color in a single professional logo design. Designers from any logo design company can help you in this case to create an amazing logo.
Moreover, if you want to display your logo for offline purposes then there are also things that you need to consider otherwise it can ruin the whole purpose of the design. Thus, as per your demand you can choose a color which suits best for you.
3. Psychological of color
Don’t choose a color to make it more attractive. There are many psychological meanings of each color. You can convey a very meaningful message using the color in your professional logo design.
It has a positive and negative connection with the color. It’s up to you what color you wanted to opt for. Depends on what type of message you want to convey and accordingly choose it. Before choosing a color you should know the facts of online marketing so that you can make the best use of it. See which color indicates what meaning:
- Yellow: happiness, optimism
- Black: elegance, aggression,
- Red: excitement, passion, anger
- Green: growth, prosperity
- Purple: royalty, luxury
This is how each color represents different meaning and based on your requirements you can choose. Hence, not only color but the psychological behind this also matters.
Font strategy for logo
Fonts always remain the best design elements to capture the attention of the people. As the name of the company is written in the logo, so you must choose a typeface which suits you best.
Furthermore, many companies have designed logos with only attractive and unique fonts. They haven’t added any attractive design in it. For instance, the logo of IBM is just a font and name of the company. Still they are able to attract many people and become one of the famous brands. Let’s see some of the popular fonts:
- Serif font: Serif is one of the most famous and widely used fonts. It’s a most traditional and versatile font as it can fit in any situation and gives a tempting look. As it shows the meaning of trust and respectability many companies used this font in their professional logo design.
- Sans serif font: Another modern yet simple font which suits best for any brand. This font is extensively used in the logo design. Companies like Microsoft, Jeep, panasonic, and many more used this font in their business logo design.
- Modern font: The name suggests that it’s specifically designed for this contemporary era. You can create a trendy logo which is crucial for a brand’s success can be designed from this particular font style. This font comes with the thick and thin transition in the strokes between letters.
Well, alluring logos are necessary in this generation for any brand whether it’s a small scale or a big company. To design an eye-catching logo for your company you must understand the importance of color and fonts. Above-mentioned helps you to know how you can utilize colors and fonts to craft an engaging logo.
Zeo Emsworth is a passionate writer, an avid reader, and a strategy manager in a reputed logo design firm named ProDesigns. She is a popular contributor as well as a freelance writer. She loves to write blogs and articles for different categories and leading online media publications. She is very active and keeps herself updated with the latest business and trends.