It’s important to keep in mind while choosing what color to use for your logo that each color choice will inspire a different reaction in clients.
Therefore, it’s best to select colors for your logo that fit both your brand culture and the message you are trying to send.
You should research your target audience before designing a logo. Otherwise, you won’t design a memorable and recognizable logo. It is all about knowing your audience’s interests, what matters to them, and what they want from your company when choosing the colors of your logo. This way, you’ll be choosing what you want your audience to feel when they see your logo.
Colors, shapes, symmetries, designs may not be as significant in your career, but as a graphic designer, its importance is immense, in fact, they can easily be called their best friend. Of course, there is more to it but when they are working on illustrations, animations, and most imperatively on logos, the color key holds high supremacy. Did you know, there are millions of colors that go unnoticed because they are simply not a part of the basic color range?
Similar is the case when you are working on a logo; where you don’t have enough room to explore and within the boundaries you have to ensure that you are doing well for your client’s logo. If you are having a turbulent time amidst that process then this blog can be your go-to guide; an end solution to combat the everyday challenge at work.
Black and white
Classic and versatile, black and white never fail to impress. But does that mean you can apply it at all times? Well, like every other color, your logo should only be filled by those pallets that make sense. If you are a candy brand, going for these shades is not captivating. First, keep a check on the industry, the niche, and your target audiences. However, it is true that the same black and white could do wonders for a brand whose target audience is perhaps mid-twenties to late forties; and in case it is a handbag or shoe brand, this color key is a good choice.
All those seven colors are transmitted through one white color; it has always been wonderful to know that. So, there are brands that have been using rainbow color combinations and it looks absolutely stunning but again, you have to see if it is the right choice for you. Most recently, people have explored pastel rainbows so you don’t have to perceive them in the sense that it will look bold. When those rainbow shades are seen with pastels, cosmetic brands and skincare brands are utilizing them to their fullest. For the traditional rainbow spectrum, they are usually used for younger audiences, like toddlers and kids.
The theory behind triadic shades is that they are slightly intensified when it comes to color contrasts. So, even if you want any basic color, you will get it in the triadic form. This is mostly implied when a brand seems to catch the attention from a massive distance. The best way of utilizing this sort of color ideology is when you are especially making logos for technology companies, or game houses because when they are imprinted on the website, they just look splendid and definitely give meaning to it. This is because there is no one type of game and you can be playful with triadic so whatever makes sense to you, it is great to opt for it; giving a very unique vibe to it.
You must be wondering why the color red is being given vital value that it is a separate area of discussion, well red is a great choice when it comes to brands that are newly entering the market. Besides, it does not matter what industry you belong to because this makes waves on the internet regardless. However, the right question to be asked here would be regarding the combination of other colors with red. Nonetheless, black can be an ultimate choice with red; they make such an intriguing blend that easily makes the audience get full of enticement. It also depends on what shade of red you are using. A burning red or an orange-red could look amazing with black. Furthermore, look for some online logo maker free tools to see what they have for you!
One of the great ways of standing out from a usual tone is being classic with the brown, green, and dim yellow shades. You might think using these colors can restrict your imagination but there is certainly no relationship between that or any interlinks. In fact, these tones can be widening into hundreds of colors. From brown-red to peaches, the range is broad. However, most of these are used by coffee brands, plant brands, or even spices, because they seem to radiate intensifying meaning to the purpose of your brand.
Ending the list with aqua colors, these are undeniably the most favorite colors of a brand that uplift the idea with wisdom. Some of the colors lying in this category would be dark to light blue with some turquoise shades. Most water-selling companies use these to interpret hydration with a kind reminder as to how essential it is for one’s life. In a more in-depth sense, color experts believe that blue gives a sense of confidence and trust. So, if you want your customers to build a reliable relationship with you, you can do so by opting for these shades.
To Sum Up
Although color ideologies play a pivotal role in your logo designing, it should be reminded that this is certainly not the only part of the logo that you must be considerate of. A great logo can only look defining if it is complemented with suitable fonts, shapes and other elements.