In the rapidly evolving landscape of enterprise eCommerce websites, staying ahead of development trends is crucial.
Magento, renowned for its flexibility and versatility, remains one of the most popular platforms for eCommerce website development. By seamlessly integrating with emerging technologies, Magento empowers businesses to deliver exceptional user experiences and leverage advanced functionalities. As the digital realm continues to introduce new technologies at a rapid pace, it becomes imperative for developers to continually update their skill sets.
While the community edition of Magento is freely available, the paid enterprise version offers a range of features such as promotional pricing, customer segments, and extensive category management.
This widespread adoption of Magento as an eCommerce platform can be attributed to its global preference and ability to meet diverse business needs. Without delay, let’s explore the latest directions and trends in Magento Web Development that will shape the future of eCommerce websites.
1. AR/VR Integration
Magento offers a wide range of AI extensions that enable the development of innovative features tailored to the specific needs of eCommerce stores. According to industry experts, AI and VR technologies are poised to shape the future of Magento and dominate the eCommerce industry for the foreseeable future. These futuristic technologies are driving the emergence of new possibilities and experiences.
With AI, businesses can provide personalized product recommendations to customers based on their historical patterns, revolutionizing the online shopping experience. Additionally, VR enables customers to take virtual tours and virtually try out products, allowing them to visualize how items will look or fit in a specific setting. By integrating such cutting-edge features into Magento stores, businesses can deliver exceptional user experiences and significantly increase conversion rates. The demand for immersive experiences is expected to rise, leading to the increased integration of AR and VR technologies in eCommerce.
2. Omnichannel Selling
The omnichannel approach to selling is a persistent trend in Magento development, with a focus on providing customers with seamless access to products across various channels and devices. This strategy aims to deliver a consistent and cohesive experience, regardless of the platform or device used by consumers. Magento’s inherent design supports this approach through its diverse range of features that enable a smooth shopping experience across eCommerce stores, physical outlets, social media platforms, and more. Key functionalities such as customer accounts, personalization, order management, and inventory management play a crucial role in facilitating this unified experience.
3. The Integration of Gamification in Ecommerce Experiences
According to statistics, approximately 31% of digital shopping cart abandonments are attributed to high shipping costs alone. To combat this issue and enhance visitor engagement, gamification techniques commonly employed by SaaS companies, like helpdesk software, are now being adopted by eCommerce websites. By incorporating gamification elements, online retailers aim to sustain visitor interest and involvement until the purchase process is completed, consequently boosting conversion rates.
An exemplary implementation of gamification can be observed in Starbucks’ approach. The renowned brand has introduced a loyalty program called “My Starbucks Rewards,” which rewards customers with points based on their purchases. This incentivizes customer participation and fosters continued engagement.
The brand also leverages gamification techniques to recognize and reward customers for their purchases and engagement. As an example, customers who make a purchase during their birthday month are eligible to receive a badge commemorating their special occasion. This approach incentivizes customer participation and fosters a sense of achievement and enjoyment within the loyalty program.
4. Headless commerce
Headless eCommerce, stemming from decoupled architecture, offers unmatched flexibility by separating the client side and server side. This approach allows retailers to future-proof their businesses, accommodating customers who shop through various connected devices. Industry experts anticipate widespread adoption of headless commerce by enterprise eCommerce in the current year and beyond.
In a headless Magento store, a different technology manages the client side while Magento is used for server-side capabilities. By leveraging Magento’s inventory management and order processing capabilities, businesses can effectively showcase product pages. Furthermore, Magento’s design customization empowers businesses to tailor the client-side rendering for different channels, enabling a customized display for tablets, computers, and smartphones.
Notably, numerous companies, including Google, are venturing into the realm of headless commerce architecture, further solidifying its presence in the eCommerce industry.
5. Smart searching
Smart search features such as autocomplete, filtering, and breadcrumbs play a significant role in enhancing customer retention and driving deeper engagement on eCommerce websites. By incorporating these intelligent search functionalities, businesses encourage customers to spend more time exploring their sites and discovering a wider range of products and services. Additionally, the integration of voice search further enhances the search experience by reducing customer effort and enabling them to uncover a broader selection of offerings provided by the company.
6. Advanced PIM
Product Information Management (PIM) has become an essential component of modern eCommerce, particularly for retailers dealing with a vast array of products that require frequent enrichment. In 2023, we can expect an increasing number of companies to adopt PIM core technology alongside their Magento stores. Certified Magento PIM core Integration service providers are available to maximize the functionality of the PIM architecture.
PIM serves as a vital tool for synchronizing product information across various channels such as printed catalogs, marketplaces, point-of-sale (POS) systems, and eCommerce platforms. By integrating PIM, businesses can effectively manage all their product information in a centralized location, facilitating easy editing and updating processes.
With PIM core, businesses can leverage the power of data to create targeted offers across different categories based on trending topics. This capability enables businesses to align their product offerings with current market trends and customer preferences.
7. Visual Search
Another important trend for Magento development in 2023 is visual search, which allows people to conduct online searches using actual images. Visual search is preferred by many people nowadays, and this preference is growing. Although this technology is still in its early stages, we believe it will soon become a significant trend in Magento eCommerce.
Customising photos to Google Lens queries would become standard practice for the best e-commerce experiences this year.
8. Management of Multiple Stores and Currencies
For large companies and enterprises operating multiple stores across various locations, including different countries with multiple currencies, Magento enterprise development proves to be the ideal solution. The advanced features offered by Magento allow each store to have customized pricing, customer segmentation, and categorization, enabling businesses to deliver personalized and tailored experiences to their customers. Evrig Solutions, with its expert team of Magento website developers, can create Magento stores that support multiple currencies, bringing added value to both the business and its customers.
With the ability to handle multiple online stores through a centralized admin panel, businesses can easily share customer and order data between websites, streamlining operations and enhancing efficiency. By supporting multi-currency transactions, customers have the convenience of paying in their local currency, building trust and eliminating the need for currency conversions. The display of prices in rounded numbers and the availability of various payment options further contribute to minimizing abandoned carts and refunds, ultimately driving revenue growth for the business.
9. Multi-Vendor Management
As marketplaces continue to gain popularity worldwide, the management of multi-vendors emerges as a prominent Magento development trend in the current year. This trend caters to the growing demand from buyers for a diverse product catalog and an extensive range of choices. The latest version of Magento provides advanced capabilities to create highly sophisticated online stores with a wide array of functionalities. With this, businesses have the flexibility to tailor their multi-vendor eCommerce marketplace according to their specific objectives, ensuring a customized and personalized experience for their customers.
10. Enhanced Personalized Marketing Strategies
Magento’s customizable design empowers businesses to provide a seamless and personalized user experience on their websites. Through intelligent algorithms, Magento can suggest products to customers based on their purchase history and preferences, creating a highly tailored and delightful shopping experience. By aligning with the expectations of today’s customers, Magento enables businesses to gain a competitive advantage, leading to increased sales, revenue, and effective marketing of new products.
As the future of Magento eCommerce unfolds, it becomes crucial for businesses to stay ahead of the curve and adopt the latest trends. Evrig Solutions, a leading Magento eCommerce development company, is well-equipped to guide businesses in embracing these trends and unlocking their full potential. With Evrig Solutions’ expertise, businesses can leverage the power of Magento to create innovative and personalized eCommerce solutions that cater to the evolving needs of customers. By staying up-to-date with emerging trends and partnering with a reliable Magento eCommerce development firm, businesses can position themselves for success in the dynamic world of eCommerce.