Every business needs a website. Do you know why? Well, that’s just how it goes. We live in a different world right now where things should be available online. Look at the people around you. You can see people having a cellular phone in one of their hands. That device is connected to the Internet for content and solution searching.
Let’s talk relevantly a bit further. Since a few years ago, the importance of a website is already clear. With people spending hours online, your business should be searchable. The main reason lies in the idea that when your business is visible on the web, it will be easy for you to promote your brand effectively. Most people are using the Internet to look for content and information. Thus, your own brand should be searchable on the web.
There are more relevant ideas you should know. The COVID-19 pandemic has caused the different business industries to embrace digital marketing and branding. What does it mean? Now, having an online presence is not just important. It has actually become a necessity.
If you need to survive in the business world and stay ahead of your competitors, then you need to learn web design.
Why should you learn web design?
Understandably, if your line of work is not tech-related, this may not be something you want to try out. Web design is a complicated matter. You have to learn the complexities of coding while also injecting a lot of creativity into it.
Web design is no easy task. Surely, you would want to focus on the operations of the business. But let us convince you otherwise. Despite the fact that it is not easy to create and launch a successful website, there are ways available for you. You can have the edge over the other competitors when you have a more engaging and more enticing website. Catching the attention of potential customers is really important for success.
Here are three important reasons to learn web design:
1. It will help you save money.
Web design is just an important job nowadays that web designers, too, have upped their fees. That is just right considering the complexities of creating a website.
This is not a job for everybody. Coding, for example, is a hard thing to master. But that’s not all! You also actually have to add creativity into the mix. Nobody wants an ugly website. That’s why they can ask for higher fees compared to other professional jobs.
With that in mind, if you learn this skill yourself, then you don’t have to pay professionals to create a website for you.
This doesn’t mean that you don’t have to spend money. You still need to invest in your education to learn the basics and complexities of web design. Courses in web design are not going to be cheap.
Here’s the thing. While you will spend some money learning web design, it can be considered an investment. What’s the return on investment? That’s reason #2.
2. Your brand marketability dramatically increases.
Most web designers earn a lot. That could be you as well. It doesn’t have to be your main job. But even as a side hustle, web designing is really a marketable asset. So, maybe, you are intrigued now and you are thinking of entering this field. This might be a great decision, so to speak. But, being a business person does not require you to become a web designer and/or developer.
What is important is you understand the true value of web designing in relation to your business operation. Your business will have a great chance to grow dramatically and to hit success when your company is visible on the web. Internet users are your direct customers. They should be your main target. You have to tap them to embrace your offers.
Brand marketability can undeniably go high when you have the right website to represent your business online. This is a fact that there are billions of people who are using the web daily to look for relevant and useful information. Your website should serve as a source of great and vital information.
As your brand marketability increases, there is a great tendency that your business will be stabilized strongly. This is through this way where you can hit competitive advantage. Take note that when you hit a competitive advantage, you can enjoy more business opportunities. It means more leads are going to be attracted. Be reminded that the more, the merrier in business. Having more leads is really great as far as hitting business success is concerned.
3. You can create a great marketing tool for your business.
Your website is your virtual business establishment. Some businesses have a physical establishment with the website working as an extension. The website will then work as your online marketing tool.
Nowadays, you don’t need a physical structure. You could run a successful business with just a website. That allows you to save money since a lease on space would be expensive. Also, expenses don’t stop there since you also have to spend on operational costs.
Either way, whether you have a physical store or not, you will need a website to market your business.
Here’s a picture: A user has heard of your business and will want to know more. They will search for it on Google and find your website and they start browsing. The user will then realize that they actually like what you are offering and start browsing your goods. If they do like something, then can simply click on it and put it in the virtual cart.
It’s as easy as that! Of course, you need to have great content and design to actually make people want to buy your product.
Going back to the business at hand, why do you have to learn web design for this? Have you ever heard of the saying, “If you want something done well, do it yourself?”
This is because as the business owner, you have a path that you want to follow. Sometimes, it doesn’t easily translate when you explain it to other people. So, there are times that what a business owner really wants from a website is not followed because the designer has a hard time grasping the concept.
This is why everything would be easier if you could just do things yourself.
What should you learn?
Now that we’ve established how important web design is, it’s time to start learning. What do you have to learn?
Let’s start with the basics:
- Color scheme
Generally, there are basic rules that would guide you through the design process. For example, when it comes to typography, it’s really important that all the words are readable. Whether you are talking about the font size or the typeface, people should generally be able to read what you put on the website.
Then you go beyond the basics. What type of font would be fitting for your business? Your business entity should have a personality, even if it doesn’t match with yours. Your website should suit the personality of your business.
For example, if you are a serious business, then the fonts you use should be able to portray that kind of seriousness. It also follows that your color theme will be as serious as the font. Not only that, the color should be consistent with the theme of the physical establishment if there is any.
There are also specific colors that would be fitting for the kind of business that you have. This is also important in terms of branding.
Then you also have the visuals. The website has to be pleasing to the eyes. That’s really one way to attract people to your site and to make people want to stay on your site for a long time.
Make your website attractive with the right images and videos. You know they are right because they portray the business in the right way while also making the site as attractive as it should be.
The visuals should also be truthful. This is especially important when you are showcasing your products on the website.
There is also the interaction. You want people to have an easy time when they are visiting your website. If they have a hard time, remember that they don’t have a reason to stay. They can just easily leave your site.
Consistent branding through digital platforms
A good website is also a good branding tool. While marketing and branding are interrelated, they are not the same.
Branding is about the business entity and its principles and values, which have to be visible on the website.
This is also why it would work perfectly if you learn web design. It provides you with the ability to create a website that speaks about the brand, which will be reflected in the color scheme and typography.
No one understands your business brand more than you do. This way, you will know better how to integrate your brand into every aspect of the website.
It’s truly advantageous if you can create the website yourself. However, if you are not yet that advanced, your basic knowledge will still be very helpful. You can make the website design process collaborative between you and the designer.
You provide the knowledge and the soul, the website designer will provide the skill and the creativity.