Are you wondering whether to combine SEO and PPC to improve your website rankings? We say you should! When combined, both SEO and PPC result in better performance as they both work on similar premises. Thus, combining Organic and Paid strategies can give your web page the boost it requires to land on Google SERP!…
When a user visits your website, there are typically a handful of ideal options that you hope they click on. The ratio between users who complete those preferred actions and those who don’t is what makes up your website’s conversion rate. Why does this matter? Well, by optimizing the parts of your website that users…
The world of front-end and back-end web development has definitely changed in the past couple of years. With more and more programming languages being researched and developed, topped up by a whole new level of architecture and hardware to accompany such new infrastructures. In 2020, the gap between marketing and its more technical side (mainly…